House Of Tsang Consumer Insights

Who buys House Of Tsang?

A House Of Tsang consumer is generally slightly lower income, Caucasian, and young adult age. House Of Tsang consumers are more likely to purchase House Of Tsang during larger pantry stocking trips. Brands such as Birds Eye, Jennie-O, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

House Of Tsang Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

House Of Tsang Consumer Demographics

demographic
index
Female
101
Male
93
<24
84
25-34
128
35-44
93
45-54
89
55-64
85
65+
64
African American
84
Asian
74
Caucasian
109
Hispanic
58
demographic
index
Has Kids
97
No Kids
106
- $20k
91
$20k-40k
96
$40k-60k
115
$60k-80k
110
$80k-100k
91
$100k-125k
88
$125k +
94
No College
109
College
97
Adv. Degree
106

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House Of Tsang Basket Affinity & Size

brand
basket affinity
Birds Eye 11.5x
Jennie-O 10.6x
Green Giant 7.4x
Archer Farms 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
502

Where is House Of Tsang Purchased?

channels
index
Drug
23
Food
46
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Sweet Baby Ray's 1.5x
Sunbeam 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
90
Credit
105
Debit
105
Food Stamps
82

When is House Of Tsang Purchased?

day of week
Sun
16.0%
Mon
16.6%
Tue
12.1%
Wed
10.7%
Thu
13.4%
Fri
13.6%
Sat
17.7%
time of day
Morning
11.8%
Noon
15.0%
Afternoon
36.3%
Evening
31.5%
Late
5.4%

Get More House Of Tsang Data

Contact us for the latest House Of Tsang consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do House Of Tsang consumers switch to?

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Why do consumers stop buying House Of Tsang products?

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Which retailers do House Of Tsang shoppers prefer to shop at?

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What motivates consumers to try House Of Tsang products?

Research the House Of Tsang Target Market

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Who actually buys House Of Tsang? Do these consumers match the intended target market of House Of Tsang?

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What motivates the target market to buy House Of Tsang?

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What other target market should House Of Tsang look at?

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Which other brands have a similar target market?

About Our House Of Tsang Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.