House Of Tsang Consumer Insights

Who buys House Of Tsang? A House Of Tsang consumer is generally slightly lower income, Caucasian, and young adult age. House Of Tsang consumers are more likely to purchase House Of Tsang during larger pantry stocking trips. Brands such as Birds Eye, Jennie-O, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

House Of Tsang Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.68

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

House Of Tsang Consumer Demographics

demographic
index
Female
101
Male
93
<24
84
25-34
128
35-44
93
45-54
89
55-64
85
65+
64
African American
84
Asian
74
Caucasian
109
Hispanic
58
demographic
index
Has Kids
97
No Kids
106
- $20k
91
$20k-40k
96
$40k-60k
115
$60k-80k
110
$80k-100k
91
$100k-125k
88
$125k +
94
No College
109
College
97
Adv. Degree
106

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House Of Tsang Basket Affinity & Size

brand
basket affinity
Birds Eye 11.5x
Jennie-O 10.6x
Green Giant 7.4x
Archer Farms 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
502

Where is House Of Tsang Purchased?

channels
index
Drug
23
Food
46
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Sweet Baby Ray's 1.5x
Sunbeam 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
90
Credit
105
Debit
105
Food Stamps
82

When is House Of Tsang Purchased?

day of week
Sun
16.0%
Mon
16.6%
Tue
12.1%
Wed
10.7%
Thu
13.4%
Fri
13.6%
Sat
17.7%
time of day
Morning
11.8%
Noon
15.0%
Afternoon
36.3%
Evening
31.5%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do House Of Tsang consumers purchase?

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Why do House Of Tsang consumers try new brands?

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Where do House Of Tsang consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the House Of Tsang Target Market

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Who actually buys House Of Tsang? Do these consumers match the intended target market of House Of Tsang?

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What motivates the target market to purchase House Of Tsang?

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What other target market should House Of Tsang look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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