Hth Consumer Insights

Who buys Hth? A Hth consumer is generally median income, Caucasian, and upper middle age. Hth consumers are more likely to purchase Hth during larger pantry stocking trips. Brands such as Gatorade G2, Totino's Party Pizza, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Hth Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.92
% of Basket $ (median)
20.8%
Total Basket $ (median)
$57.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hth Consumer Demographics

demographic
index
Female
102
Male
79
<24
58
25-34
87
35-44
94
45-54
128
55-64
120
65+
89
African American
25
Asian
31
Caucasian
115
Hispanic
62
demographic
index
Has Kids
106
No Kids
86
- $20k
66
$20k-40k
79
$40k-60k
107
$60k-80k
123
$80k-100k
116
$100k-125k
96
$125k +
91
No College
131
College
96
Adv. Degree
84

Understand Hth Consumer Behavior

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Hth Basket Affinity & Size

brand
basket affinity
Gatorade G2 6.8x
Totino's Party Pizza 6.6x
Kelloggs Pop Tarts 5.7x
Kool-Aid 5.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
265

Where is Hth Purchased?

channels
index
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.6x
Farmers Market 1.5x
Vlasic 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
75
Credit
104
Debit
120
Food Stamps
36

When is Hth Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
10.6%
Wed
11.3%
Thu
12.3%
Fri
15.4%
Sat
19.4%
time of day
Morning
15.6%
Noon
18.1%
Afternoon
33.5%
Evening
26.0%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hth consumers purchase?

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Why do Hth consumers try new brands?

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Where do Hth consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hth Target Market

Arrow and target

Who actually buys Hth? Do these consumers match the intended target market of Hth?

Thought bubble

What motivates the target market to purchase Hth?

magnifying glass

What other target market should Hth look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us