Hth Consumer Insights

Who buys Hth?

A Hth consumer is generally median income, Caucasian, and upper middle age. Hth consumers are more likely to purchase Hth during larger pantry stocking trips. Brands such as Gatorade G2, Totino's Party Pizza, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Hth Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.92
% of Basket $ (median)
20.8%
Total Basket $ (median)
$57.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hth Consumer Demographics

demographic
index
Female
102
Male
79
<24
58
25-34
87
35-44
94
45-54
128
55-64
120
65+
89
African American
25
Asian
31
Caucasian
115
Hispanic
62
demographic
index
Has Kids
106
No Kids
86
- $20k
66
$20k-40k
79
$40k-60k
107
$60k-80k
123
$80k-100k
116
$100k-125k
96
$125k +
91
No College
131
College
96
Adv. Degree
84

Understand Hth Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hth Basket Affinity & Size

brand
basket affinity
Gatorade G2 6.8x
Totino's Party Pizza 6.6x
Kelloggs Pop Tarts 5.7x
Kool-Aid 5.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
265

Where is Hth Purchased?

channels
index
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.6x
Farmers Market 1.5x
Vlasic 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
75
Credit
104
Debit
120
Food Stamps
36

When is Hth Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
10.6%
Wed
11.3%
Thu
12.3%
Fri
15.4%
Sat
19.4%
time of day
Morning
15.6%
Noon
18.1%
Afternoon
33.5%
Evening
26.0%
Late
6.9%

Get More Hth Data

Contact us for the latest Hth consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hth consumers switch to?

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Why do consumers stop buying Hth products?

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Which retailers do Hth shoppers prefer to shop at?

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What motivates consumers to try Hth products?

Research the Hth Target Market

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Who actually buys Hth? Do these consumers match the intended target market of Hth?

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What motivates the target market to buy Hth?

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What other target market should Hth look at?

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Which other brands have a similar target market?

About Our Hth Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.