Hubba Bubba Consumer Insights

Who buys Hubba Bubba?

A Hubba Bubba consumer is generally very high income, Hispanic, and lower middle age. Hubba Bubba consumers are more likely to purchase Hubba Bubba during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Hubba Bubba Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hubba Bubba Consumer Demographics

demographic
index
Female
101
Male
86
<24
99
25-34
89
35-44
127
45-54
84
55-64
64
65+
34
African American
89
Asian
84
Caucasian
101
Hispanic
113
demographic
index
Has Kids
122
No Kids
50
- $20k
95
$20k-40k
108
$40k-60k
94
$60k-80k
93
$80k-100k
100
$100k-125k
105
$125k +
109
No College
104
College
100
Adv. Degree
92

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Hubba Bubba Basket Affinity & Size

brand
basket affinity
Skittles 11.2x
Hershey's Kisses 6.8x
Reese's 6.2x
Orbit 6.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
294

Where is Hubba Bubba Purchased?

channels
index
Beauty
4
Club
93
Dollar
510
Drug
231
Food
25
Gas & Convenience
97
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.6x
Yoplait Go-Gurt 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
122
Credit
83
Debit
102
Food Stamps
136

When is Hubba Bubba Purchased?

day of week
Sun
12.8%
Mon
13.3%
Tue
12.3%
Wed
12.4%
Thu
13.0%
Fri
19.2%
Sat
17.0%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
34.7%
Evening
26.0%
Late
7.4%

Get More Hubba Bubba Data

Better understand Hubba Bubba consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Hubba Bubba consumers switch to?

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Why do consumers stop buying Hubba Bubba products?

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Which retailers do Hubba Bubba shoppers prefer to shop at?

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What motivates consumers to try Hubba Bubba products?

Research the Hubba Bubba Target Market

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Who actually buys Hubba Bubba? Do these consumers match the intended target market of Hubba Bubba?

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What motivates the target market to buy Hubba Bubba?

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What other target market should Hubba Bubba look at?

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Which other brands have a similar target market?

About Our Hubba Bubba Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.