Hubba Bubba Consumer Insights

Who buys Hubba Bubba? A Hubba Bubba consumer is generally very high income, Hispanic, and lower middle age. Hubba Bubba consumers are more likely to purchase Hubba Bubba during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Hubba Bubba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.17

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hubba Bubba Consumer Demographics

demographic
index
Female
101
Male
86
<24
99
25-34
89
35-44
127
45-54
84
55-64
64
65+
34
African American
89
Asian
84
Caucasian
101
Hispanic
113
demographic
index
Has Kids
122
No Kids
50
- $20k
95
$20k-40k
108
$40k-60k
94
$60k-80k
93
$80k-100k
100
$100k-125k
105
$125k +
109
No College
104
College
100
Adv. Degree
92

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Hubba Bubba Basket Affinity & Size

brand
basket affinity
Skittles 11.2x
Hershey's Kisses 6.8x
Reese's 6.2x
Orbit 6.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
294

Where is Hubba Bubba Purchased?

channels
index
Beauty
4
Club
93
Dollar
510
Drug
231
Food
25
Gas & Convenience
97
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.6x
Yoplait Go-Gurt 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
122
Credit
83
Debit
102
Food Stamps
136

When is Hubba Bubba Purchased?

day of week
Sun
12.8%
Mon
13.3%
Tue
12.3%
Wed
12.4%
Thu
13.0%
Fri
19.2%
Sat
17.0%
time of day
Morning
15.0%
Noon
16.9%
Afternoon
34.7%
Evening
26.0%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hubba Bubba consumers purchase?

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Why do Hubba Bubba consumers try new brands?

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Where do Hubba Bubba consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hubba Bubba Target Market

Arrow and target

Who actually buys Hubba Bubba? Do these consumers match the intended target market of Hubba Bubba?

Thought bubble

What motivates the target market to purchase Hubba Bubba?

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What other target market should Hubba Bubba look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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