Huggies Consumer Insights

Who buys Huggies?

A Huggies consumer is generally very low income, Asian, and young adult age. Huggies consumers are more likely to purchase Huggies during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Huggies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
16.8%
Total Basket $ (median)
$35.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Huggies Consumer Demographics

demographic
index
Female
102
Male
81
<24
130
25-34
183
35-44
93
45-54
34
55-64
37
65+
23
African American
125
Asian
199
Caucasian
81
Hispanic
157
demographic
index
Has Kids
124
No Kids
47
- $20k
130
$20k-40k
114
$40k-60k
114
$60k-80k
102
$80k-100k
91
$100k-125k
78
$125k +
65
No College
95
College
103
Adv. Degree
92

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Huggies Basket Affinity & Size

brand
basket affinity
Gerber Graduates 11.0x
Gerber 9.9x
Hefty 5.0x
Always 4.2x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
262

Where is Huggies Purchased?

channels
index
Beauty
3
Club
145
Dollar
66
Drug
339
Food
56
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.6x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
97
Credit
86
Debit
108
Food Stamps
75

When is Huggies Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
13.0%
Wed
12.9%
Thu
12.5%
Fri
15.3%
Sat
17.8%
time of day
Morning
14.9%
Noon
17.6%
Afternoon
32.3%
Evening
27.9%
Late
7.3%

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Find Answers to Questions

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Which brands do Huggies consumers switch to?

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Why do consumers stop buying Huggies products?

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Which retailers do Huggies shoppers prefer to shop at?

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What motivates consumers to try Huggies products?

Research the Huggies Target Market

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Who actually buys Huggies? Do these consumers match the intended target market of Huggies?

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What motivates the target market to buy Huggies?

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What other target market should Huggies look at?

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Which other brands have a similar target market?

About Our Huggies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.