Huggies Little Snugglers Consumer Insights

Who buys Huggies Little Snugglers? A Huggies Little Snugglers consumer is generally very low income, Asian, and young adult age. Huggies Little Snugglers consumers are more likely to purchase Huggies Little Snugglers during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Little Snugglers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.94
% of Basket $ (median)
57.7%
Total Basket $ (median)
$31.09

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  • Recent demographic data

Huggies Little Snugglers Consumer Demographics

demographic
index
Female
103
Male
67
<24
148
25-34
186
35-44
80
45-54
47
55-64
55
65+
29
African American
180
Asian
223
Caucasian
76
Hispanic
163
demographic
index
Has Kids
105
No Kids
89
- $20k
157
$20k-40k
127
$40k-60k
121
$60k-80k
93
$80k-100k
86
$100k-125k
69
$125k +
48
No College
104
College
103
Adv. Degree
81

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Huggies Little Snugglers Basket Affinity & Size

brand
basket affinity
Gerber 15.7x
Gerber Graduates 10.1x
Colgate 6.0x
Scott 5.5x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
148

Where is Huggies Little Snugglers Purchased?

channels
index
Club
65
Dollar
3
Drug
740
Food
27
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Gerber 1.9x
Kelloggs Froot Loops 1.4x
Blue Bonnet 1.4x

How Did They Pay?

method
index
Cash
132
Credit
86
Debit
96
Food Stamps
59

When is Huggies Little Snugglers Purchased?

day of week
Sun
16.2%
Mon
13.3%
Tue
12.5%
Wed
11.3%
Thu
12.2%
Fri
15.0%
Sat
19.6%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
33.1%
Evening
28.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Little Snugglers consumers purchase?

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Why do Huggies Little Snugglers consumers try new brands?

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Where do Huggies Little Snugglers consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Little Snugglers Target Market

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Who actually buys Huggies Little Snugglers? Do these consumers match the intended target market of Huggies Little Snugglers?

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What motivates the target market to purchase Huggies Little Snugglers?

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What other target market should Huggies Little Snugglers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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