Huggies Little Swimmers Consumer Insights

Who buys Huggies Little Swimmers?

A Huggies Little Swimmers consumer is generally slightly lower income, Asian, and young adult age. Huggies Little Swimmers consumers are more likely to purchase Huggies Little Swimmers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Little Swimmers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
21.8%
Total Basket $ (median)
$45.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Huggies Little Swimmers Consumer Demographics

demographic
index
Female
102
Male
76
<24
89
25-34
181
35-44
100
45-54
28
55-64
36
65+
31
African American
54
Asian
120
Caucasian
100
Hispanic
104
demographic
index
Has Kids
127
No Kids
39
- $20k
74
$20k-40k
90
$40k-60k
110
$60k-80k
101
$80k-100k
103
$100k-125k
105
$125k +
105
No College
74
College
100
Adv. Degree
133

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Huggies Little Swimmers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 23.8x
Gerber 19.6x
Horizon Organic 7.3x
Archer Farms 5.2x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
230

Where is Huggies Little Swimmers Purchased?

channels
index
Club
2
Dollar
10
Drug
401
Food
69
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.3x
Horizon Organic 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
91
Credit
104
Debit
105
Food Stamps
48

When is Huggies Little Swimmers Purchased?

day of week
Sun
16.0%
Mon
12.2%
Tue
12.1%
Wed
12.1%
Thu
12.7%
Fri
16.8%
Sat
17.9%
time of day
Morning
16.9%
Noon
18.2%
Afternoon
33.8%
Evening
24.3%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Little Swimmers consumers purchase?

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Why do Huggies Little Swimmers consumers try new brands?

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Where do Huggies Little Swimmers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Little Swimmers Target Market

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Who actually buys Huggies Little Swimmers? Do these consumers match the intended target market of Huggies Little Swimmers?

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What motivates the target market to purchase Huggies Little Swimmers?

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What other target market should Huggies Little Swimmers look at?

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Which other brands have a similar target market?

About Our Huggies Little Swimmers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.