Huggies Natural Care Consumer Insights

Who buys Huggies Natural Care? A Huggies Natural Care consumer is generally very low income, Asian, and young adult age. Huggies Natural Care consumers are more likely to purchase Huggies Natural Care during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Natural Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
11.8%
Total Basket $ (median)
$33.84

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Huggies Natural Care Consumer Demographics

demographic
index
Female
101
Male
90
<24
141
25-34
171
35-44
95
45-54
42
55-64
43
65+
28
African American
101
Asian
211
Caucasian
78
Hispanic
175
demographic
index
Has Kids
119
No Kids
57
- $20k
120
$20k-40k
115
$40k-60k
114
$60k-80k
98
$80k-100k
85
$100k-125k
89
$125k +
76
No College
91
College
103
Adv. Degree
95

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Huggies Natural Care Basket Affinity & Size

brand
basket affinity
Gerber Graduates 10.9x
Gerber 10.2x
Oral-B 5.2x
Always 5.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
229

Where is Huggies Natural Care Purchased?

channels
index
Beauty
1
Club
322
Dollar
126
Drug
235
Food
22
Gas & Convenience
1
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Gerber 1.7x
Dannon Danimals 1.4x
Crayola 1.3x

How Did They Pay?

method
index
Cash
93
Credit
86
Debit
116
Food Stamps
66

When is Huggies Natural Care Purchased?

day of week
Sun
15.6%
Mon
12.0%
Tue
12.8%
Wed
12.4%
Thu
12.8%
Fri
16.2%
Sat
18.2%
time of day
Morning
13.5%
Noon
19.1%
Afternoon
34.3%
Evening
27.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Natural Care consumers purchase?

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Why do Huggies Natural Care consumers try new brands?

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Where do Huggies Natural Care consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Natural Care Target Market

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Who actually buys Huggies Natural Care? Do these consumers match the intended target market of Huggies Natural Care?

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What motivates the target market to purchase Huggies Natural Care?

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What other target market should Huggies Natural Care look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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