Huggies OverNites Consumer Insights

Who buys Huggies OverNites? A Huggies OverNites consumer is generally slightly lower income, Asian, and young adult age. Huggies OverNites consumers are more likely to purchase Huggies OverNites during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies OverNites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.77
% of Basket $ (median)
51.2%
Total Basket $ (median)
$38.65

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  • Recent demographic data

Huggies OverNites Consumer Demographics

demographic
index
Female
103
Male
74
<24
103
25-34
183
35-44
102
45-54
24
55-64
31
65+
17
African American
89
Asian
174
Caucasian
87
Hispanic
148
demographic
index
Has Kids
133
No Kids
26
- $20k
110
$20k-40k
106
$40k-60k
115
$60k-80k
95
$80k-100k
97
$100k-125k
95
$125k +
77
No College
89
College
100
Adv. Degree
111

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Huggies OverNites Basket Affinity & Size

brand
basket affinity
Gerber Graduates 19.0x
Gerber 10.0x
Softsoap 6.7x
TRESemme 5.5x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
191

Where is Huggies OverNites Purchased?

channels
index
Dollar
6
Drug
631
Food
64
Gas & Convenience
1
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.3x
Dannon Danimals 1.7x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
100
Food Stamps
71

When is Huggies OverNites Purchased?

day of week
Sun
16.5%
Mon
14.0%
Tue
13.1%
Wed
12.2%
Thu
12.3%
Fri
15.1%
Sat
16.8%
time of day
Morning
16.4%
Noon
16.7%
Afternoon
30.1%
Evening
29.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies OverNites consumers purchase?

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Why do Huggies OverNites consumers try new brands?

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Where do Huggies OverNites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies OverNites Target Market

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Who actually buys Huggies OverNites? Do these consumers match the intended target market of Huggies OverNites?

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What motivates the target market to purchase Huggies OverNites?

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What other target market should Huggies OverNites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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