Huggies OverNites Consumer Insights

Who buys Huggies OverNites?

A Huggies OverNites consumer is generally slightly lower income, Asian, and young adult age. Huggies OverNites consumers are more likely to purchase Huggies OverNites during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Huggies OverNites Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.77
% of Basket $ (median)
51.2%
Total Basket $ (median)
$38.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Huggies OverNites Consumer Demographics

demographic
index
Female
103
Male
74
<24
103
25-34
183
35-44
102
45-54
24
55-64
31
65+
17
African American
89
Asian
174
Caucasian
87
Hispanic
148
demographic
index
Has Kids
133
No Kids
26
- $20k
110
$20k-40k
106
$40k-60k
115
$60k-80k
95
$80k-100k
97
$100k-125k
95
$125k +
77
No College
89
College
100
Adv. Degree
111

Understand Huggies OverNites Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Huggies OverNites Basket Affinity & Size

brand
basket affinity
Gerber Graduates 19.0x
Gerber 10.0x
Softsoap 6.7x
TRESemme 5.5x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
191

Where is Huggies OverNites Purchased?

channels
index
Dollar
6
Drug
631
Food
64
Gas & Convenience
1
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.3x
Dannon Danimals 1.7x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
99
Credit
100
Debit
100
Food Stamps
71

When is Huggies OverNites Purchased?

day of week
Sun
16.5%
Mon
14.0%
Tue
13.1%
Wed
12.2%
Thu
12.3%
Fri
15.1%
Sat
16.8%
time of day
Morning
16.4%
Noon
16.7%
Afternoon
30.1%
Evening
29.5%
Late
7.3%

About Our Huggies OverNites Consumer Insights

How do we know who buys Huggies OverNites? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Huggies OverNites consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.