Huggies Pull-Ups Consumer Insights

Who buys Huggies Pull-Ups?

A Huggies Pull-Ups consumer is generally slightly higher income, Asian, and young adult age. Huggies Pull-Ups consumers are more likely to purchase Huggies Pull-Ups during larger pantry stocking trips. Brands such as Gerber Graduates, Yoplait Go-Gurt, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Huggies Pull-Ups Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.99
% of Basket $ (median)
27.8%
Total Basket $ (median)
$39.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Huggies Pull-Ups Consumer Demographics

demographic
index
Female
101
Male
92
<24
61
25-34
162
35-44
116
45-54
31
55-64
30
65+
25
African American
127
Asian
160
Caucasian
90
Hispanic
109
demographic
index
Has Kids
134
No Kids
24
- $20k
95
$20k-40k
96
$40k-60k
107
$60k-80k
107
$80k-100k
109
$100k-125k
92
$125k +
85
No College
69
College
105
Adv. Degree
114

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Huggies Pull-Ups Basket Affinity & Size

brand
basket affinity
Gerber Graduates 8.7x
Yoplait Go-Gurt 5.9x
Gerber 5.1x
Mott's 5.0x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
233

Where is Huggies Pull-Ups Purchased?

channels
index
Club
239
Dollar
80
Drug
272
Food
48
Gas & Convenience
1
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Gerber 1.7x
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
80
Credit
92
Debit
114
Food Stamps
65

When is Huggies Pull-Ups Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.3%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
18.1%
time of day
Morning
15.5%
Noon
19.1%
Afternoon
32.6%
Evening
26.7%
Late
6.0%

Get More Huggies Pull-Ups Data

Contact us for the latest Huggies Pull-Ups consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Huggies Pull-Ups consumers switch to?

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Why do consumers stop buying Huggies Pull-Ups products?

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Which retailers do Huggies Pull-Ups shoppers prefer to shop at?

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What motivates consumers to try Huggies Pull-Ups products?

Research the Huggies Pull-Ups Target Market

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Who actually buys Huggies Pull-Ups? Do these consumers match the intended target market of Huggies Pull-Ups?

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What motivates the target market to purchase Huggies Pull-Ups?

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What other target market should Huggies Pull-Ups look at?

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Which other brands have a similar target market?

About Our Huggies Pull-Ups Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.