Huggies Pull-Ups Consumer Insights

Who buys Huggies Pull-Ups? Huggies Pull-Ups consumers are generally slightly higher income, Asian, and young adult age. Huggies Pull-Ups consumers are more likely to purchase Huggies Pull-Ups during larger pantry stocking trips. Brands such as Gerber Graduates, Yoplait Go-Gurt, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Pull-Ups Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
27.8%
Total Basket $ (median)
$39.53

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  • Recent demographic data

Huggies Pull-Ups Consumer Demographics

demographic
index
Female
101
Male
92
<24
61
25-34
162
35-44
116
45-54
31
55-64
30
65+
25
African American
127
Asian
160
Caucasian
90
Hispanic
109
demographic
index
Has Kids
134
No Kids
24
- $20k
95
$20k-40k
96
$40k-60k
107
$60k-80k
107
$80k-100k
109
$100k-125k
92
$125k +
85
No College
69
College
105
Adv. Degree
114

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Huggies Pull-Ups Basket Affinity & Size

brand
basket affinity
Gerber Graduates 8.7x
Yoplait Go-Gurt 5.9x
Gerber 5.1x
Mott's 5.0x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
233

Where is Huggies Pull-Ups Purchased?

channels
index
Club
239
Dollar
80
Drug
272
Food
48
Gas & Convenience
1
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Gerber 1.7x
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
80
Credit
92
Debit
114
Food Stamps
65

When is Huggies Pull-Ups Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.3%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
18.1%
time of day
Morning
15.5%
Noon
19.1%
Afternoon
32.6%
Evening
26.7%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Pull-Ups consumers purchase?

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Why do Huggies Pull-Ups consumers try new brands?

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Where do Huggies Pull-Ups consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Pull-Ups Target Market

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Who actually buys Huggies Pull-Ups? Do these consumers match the intended target market of Huggies Pull-Ups?

Thought bubble

What motivates the target market to purchase Huggies Pull-Ups?

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What other target market should Huggies Pull-Ups look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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