Huggies Snug & Dry Consumer Insights

Who buys Huggies Snug & Dry?

A Huggies Snug & Dry consumer is generally very low income, Asian, and young adult age. Huggies Snug & Dry consumers are more likely to purchase Huggies Snug & Dry during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Snug & Dry Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.97
% of Basket $ (median)
49.0%
Total Basket $ (median)
$38.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Huggies Snug & Dry Consumer Demographics

demographic
index
Female
101
Male
94
<24
145
25-34
191
35-44
87
45-54
34
55-64
38
65+
23
African American
128
Asian
231
Caucasian
75
Hispanic
188
demographic
index
Has Kids
124
No Kids
46
- $20k
152
$20k-40k
123
$40k-60k
115
$60k-80k
99
$80k-100k
85
$100k-125k
74
$125k +
55
No College
102
College
102
Adv. Degree
88

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Huggies Snug & Dry Basket Affinity & Size

brand
basket affinity
Gerber Graduates 14.6x
Gerber 10.1x
Scott 6.3x
Cottonelle 5.1x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
162

Where is Huggies Snug & Dry Purchased?

channels
index
Club
254
Dollar
134
Drug
383
Food
44
Gas & Convenience
1
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Gerber 2.0x
Dannon Danimals 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
107
Credit
86
Debit
107
Food Stamps
93

When is Huggies Snug & Dry Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
12.8%
Wed
12.6%
Thu
12.0%
Fri
15.8%
Sat
17.3%
time of day
Morning
13.2%
Noon
17.8%
Afternoon
33.0%
Evening
28.8%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Snug & Dry consumers purchase?

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Why do Huggies Snug & Dry consumers try new brands?

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Where do Huggies Snug & Dry consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Snug & Dry Target Market

Arrow and target

Who actually buys Huggies Snug & Dry? Do these consumers match the intended target market of Huggies Snug & Dry?

Thought bubble

What motivates the target market to purchase Huggies Snug & Dry?

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What other target market should Huggies Snug & Dry look at?

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Which other brands have a similar target market?

About Our Huggies Snug & Dry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.