Huggies Supreme Little Movers Consumer Insights

Who buys Huggies Supreme Little Movers?

A Huggies Supreme Little Movers consumer is generally very low income, Asian, and young adult age. Huggies Supreme Little Movers consumers are more likely to purchase Huggies Supreme Little Movers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Huggies Supreme Little Movers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$17.98
% of Basket $ (median)
60.8%
Total Basket $ (median)
$29.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Huggies Supreme Little Movers Consumer Demographics

demographic
index
Female
104
Male
63
<24
161
25-34
204
35-44
80
45-54
29
55-64
33
65+
25
African American
121
Asian
219
Caucasian
77
Hispanic
170
demographic
index
Has Kids
124
No Kids
45
- $20k
153
$20k-40k
129
$40k-60k
124
$60k-80k
95
$80k-100k
77
$100k-125k
68
$125k +
52
No College
111
College
103
Adv. Degree
74

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Huggies Supreme Little Movers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.0x
Gerber 9.3x
Scott 5.9x
Cottonelle 5.4x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
155

Where is Huggies Supreme Little Movers Purchased?

channels
index
Club
37
Drug
733
Food
38
Gas & Convenience
4
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.1x
Gerber 2.2x
Red Bull 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
127
Credit
75
Debit
103
Food Stamps
79

When is Huggies Supreme Little Movers Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
12.3%
Wed
13.1%
Thu
12.5%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
30.8%
Evening
29.0%
Late
8.8%

Get More Huggies Supreme Little Movers Data

Contact us for the latest Huggies Supreme Little Movers consumer demographic and purchase data.

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Research the Huggies Supreme Little Movers Target Market

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Who actually buys Huggies Supreme Little Movers? Do these consumers match the intended target market of Huggies Supreme Little Movers?

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About Our Huggies Supreme Little Movers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.