Huggies Supreme Little Movers Consumer Insights

Who buys Huggies Supreme Little Movers? A Huggies Supreme Little Movers consumer is generally very low income, Asian, and young adult age. Huggies Supreme Little Movers consumers are more likely to purchase Huggies Supreme Little Movers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Huggies Supreme Little Movers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.98
% of Basket $ (median)
60.8%
Total Basket $ (median)
$29.55

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Huggies Supreme Little Movers Consumer Demographics

demographic
index
Female
104
Male
63
<24
161
25-34
204
35-44
80
45-54
29
55-64
33
65+
25
African American
121
Asian
219
Caucasian
77
Hispanic
170
demographic
index
Has Kids
124
No Kids
45
- $20k
153
$20k-40k
129
$40k-60k
124
$60k-80k
95
$80k-100k
77
$100k-125k
68
$125k +
52
No College
111
College
103
Adv. Degree
74

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Huggies Supreme Little Movers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.0x
Gerber 9.3x
Scott 5.9x
Cottonelle 5.4x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
155

Where is Huggies Supreme Little Movers Purchased?

channels
index
Club
37
Drug
733
Food
38
Gas & Convenience
4
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.1x
Gerber 2.2x
Red Bull 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
127
Credit
75
Debit
103
Food Stamps
79

When is Huggies Supreme Little Movers Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
12.3%
Wed
13.1%
Thu
12.5%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
30.8%
Evening
29.0%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Huggies Supreme Little Movers consumers purchase?

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Why do Huggies Supreme Little Movers consumers try new brands?

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Where do Huggies Supreme Little Movers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Huggies Supreme Little Movers Target Market

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Who actually buys Huggies Supreme Little Movers? Do these consumers match the intended target market of Huggies Supreme Little Movers?

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What motivates the target market to purchase Huggies Supreme Little Movers?

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What other target market should Huggies Supreme Little Movers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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