Humco Consumer Insights

Who buys Humco?

A Humco consumer is generally very low income, African American, and adolescent age. Humco consumers are more likely to purchase Humco during larger pantry stocking trips. Brands such as Libby's, Farmers Market, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Humco Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
6.4%
Total Basket $ (median)
$45.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Humco Consumer Demographics

demographic
index
Female
96
Male
136
<24
135
25-34
105
35-44
88
45-54
110
55-64
103
65+
121
African American
173
Asian
64
Caucasian
100
Hispanic
86
demographic
index
Has Kids
91
No Kids
120
- $20k
136
$20k-40k
117
$40k-60k
133
$60k-80k
87
$80k-100k
101
$100k-125k
59
$125k +
59
No College
134
College
95
Adv. Degree
83

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Humco Basket Affinity & Size

brand
basket affinity
Libby's 8.1x
Farmers Market 7.9x
Febreze 7.6x
Dannon Oikos 6.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
258

Where is Humco Purchased?

channels
index
Drug
20
Food
3
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Hawaiian Punch 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
108
Credit
91
Debit
112
Food Stamps
67

When is Humco Purchased?

day of week
Sun
18.0%
Mon
12.8%
Tue
15.0%
Wed
12.2%
Thu
12.7%
Fri
13.9%
Sat
15.4%
time of day
Morning
14.2%
Noon
16.1%
Afternoon
33.5%
Evening
27.7%
Late
8.4%

Get More Humco Data

Contact us for the latest Humco consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Humco consumers switch to?

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Why do consumers stop buying Humco products?

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Which retailers do Humco shoppers prefer to shop at?

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What motivates consumers to try Humco products?

Research the Humco Target Market

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Who actually buys Humco? Do these consumers match the intended target market of Humco?

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What motivates the target market to purchase Humco?

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What other target market should Humco look at?

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Which other brands have a similar target market?

About Our Humco Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.