Humco Consumer Insights

Who buys Humco?

A Humco consumer is generally very low income, African American, and adolescent age. Humco consumers are more likely to purchase Humco during larger pantry stocking trips. Brands such as Libby's, Farmers Market, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Humco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
6.4%
Total Basket $ (median)
$45.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Humco Consumer Demographics

demographic
index
Female
96
Male
136
<24
135
25-34
105
35-44
88
45-54
110
55-64
103
65+
121
African American
173
Asian
64
Caucasian
100
Hispanic
86
demographic
index
Has Kids
91
No Kids
120
- $20k
136
$20k-40k
117
$40k-60k
133
$60k-80k
87
$80k-100k
101
$100k-125k
59
$125k +
59
No College
134
College
95
Adv. Degree
83

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Humco Basket Affinity & Size

brand
basket affinity
Libby's 8.1x
Farmers Market 7.9x
Febreze 7.6x
Dannon Oikos 6.9x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
258

Where is Humco Purchased?

channels
index
Drug
20
Food
3
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Hawaiian Punch 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
108
Credit
91
Debit
112
Food Stamps
67

When is Humco Purchased?

day of week
Sun
18.0%
Mon
12.8%
Tue
15.0%
Wed
12.2%
Thu
12.7%
Fri
13.9%
Sat
15.4%
time of day
Morning
14.2%
Noon
16.1%
Afternoon
33.5%
Evening
27.7%
Late
8.4%

About Our Humco Consumer Insights

How do we know who buys Humco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Humco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.