Hungry Jack Consumer Insights

Who buys Hungry Jack?

A Hungry Jack consumer is generally lower income, African American, and lower middle age. Hungry Jack consumers are more likely to purchase Hungry Jack during larger pantry stocking trips. Brands such as Libby's, Shedd's Country Crock, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Hungry Jack Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.34
% of Basket $ (median)
3.2%
Total Basket $ (median)
$73.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hungry Jack Consumer Demographics

demographic
index
Female
101
Male
86
<24
94
25-34
94
35-44
108
45-54
101
55-64
89
65+
81
African American
151
Asian
51
Caucasian
105
Hispanic
83
demographic
index
Has Kids
109
No Kids
80
- $20k
106
$20k-40k
109
$40k-60k
106
$60k-80k
103
$80k-100k
101
$100k-125k
91
$125k +
78
No College
115
College
98
Adv. Degree
92

Understand Hungry Jack Consumer Behavior

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Hungry Jack Basket Affinity & Size

brand
basket affinity
Libby's 4.2x
Shedd's Country Crock 4.0x
Chef Boyardee 4.0x
Maruchan Ramen 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
514

Where is Hungry Jack Purchased?

channels
index
Club
1
Dollar
91
Drug
12
Food
133
Gas & Convenience
7
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Armour 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
92
Credit
93
Debit
101
Food Stamps
183

When is Hungry Jack Purchased?

day of week
Sun
17.9%
Mon
12.9%
Tue
12.0%
Wed
11.7%
Thu
11.5%
Fri
15.8%
Sat
18.2%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
33.3%
Evening
27.1%
Late
7.2%

About Our Hungry Jack Consumer Insights

How do we know who buys Hungry Jack? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hungry Jack consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.