Hungry Jack Consumer Insights

Who buys Hungry Jack?

A Hungry Jack consumer is generally lower income, African American, and lower middle age. Hungry Jack consumers are more likely to purchase Hungry Jack during larger pantry stocking trips. Brands such as Libby's, Shedd's Country Crock, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Hungry Jack Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.34
% of Basket $ (median)
3.2%
Total Basket $ (median)
$73.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hungry Jack Consumer Demographics

demographic
index
Female
101
Male
86
<24
94
25-34
94
35-44
108
45-54
101
55-64
89
65+
81
African American
151
Asian
51
Caucasian
105
Hispanic
83
demographic
index
Has Kids
109
No Kids
80
- $20k
106
$20k-40k
109
$40k-60k
106
$60k-80k
103
$80k-100k
101
$100k-125k
91
$125k +
78
No College
115
College
98
Adv. Degree
92

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Hungry Jack Basket Affinity & Size

brand
basket affinity
Libby's 4.2x
Shedd's Country Crock 4.0x
Chef Boyardee 4.0x
Maruchan Ramen 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
514

Where is Hungry Jack Purchased?

channels
index
Club
1
Dollar
91
Drug
12
Food
133
Gas & Convenience
7
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Armour 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
92
Credit
93
Debit
101
Food Stamps
183

When is Hungry Jack Purchased?

day of week
Sun
17.9%
Mon
12.9%
Tue
12.0%
Wed
11.7%
Thu
11.5%
Fri
15.8%
Sat
18.2%
time of day
Morning
15.9%
Noon
16.6%
Afternoon
33.3%
Evening
27.1%
Late
7.2%

Get More Hungry Jack Data

Contact us for the latest Hungry Jack consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hungry Jack consumers switch to?

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Why do consumers stop buying Hungry Jack products?

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Which retailers do Hungry Jack shoppers prefer to shop at?

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What motivates consumers to try Hungry Jack products?

Research the Hungry Jack Target Market

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Who actually buys Hungry Jack? Do these consumers match the intended target market of Hungry Jack?

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What motivates the target market to buy Hungry Jack?

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What other target market should Hungry Jack look at?

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Which other brands have a similar target market?

About Our Hungry Jack Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.