Hungry-Man Consumer Insights

Who buys Hungry-Man?

A Hungry-Man consumer is generally very low income, African American, and adolescent age. Hungry-Man consumers are more likely to purchase Hungry-Man during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Hungry-Man Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$58.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hungry-Man Consumer Demographics

demographic
index
Female
98
Male
120
<24
129
25-34
104
35-44
91
45-54
106
55-64
108
65+
93
African American
155
Asian
74
Caucasian
104
Hispanic
72
demographic
index
Has Kids
92
No Kids
117
- $20k
201
$20k-40k
128
$40k-60k
117
$60k-80k
98
$80k-100k
74
$100k-125k
61
$125k +
40
No College
147
College
96
Adv. Degree
66

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Hungry-Man Basket Affinity & Size

brand
basket affinity
Marie Callender's 21.7x
Banquet 13.7x
Totino's Party Pizza 6.4x
Red Baron 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
466

Where is Hungry-Man Purchased?

channels
index
Dollar
80
Drug
8
Food
114
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marie Callender's 1.7x
Banquet 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
119
Credit
73
Debit
96
Food Stamps
274

When is Hungry-Man Purchased?

day of week
Sun
18.6%
Mon
12.7%
Tue
12.8%
Wed
11.8%
Thu
12.0%
Fri
14.7%
Sat
17.4%
time of day
Morning
14.1%
Noon
14.6%
Afternoon
32.1%
Evening
29.8%
Late
9.4%

About Our Hungry-Man Consumer Insights

How do we know who buys Hungry-Man? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hungry-Man consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.