Hungry-Man Consumer Insights

Who buys Hungry-Man?

A Hungry-Man consumer is generally very low income, African American, and adolescent age. Hungry-Man consumers are more likely to purchase Hungry-Man during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Hungry-Man Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$58.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hungry-Man Consumer Demographics

demographic
index
Female
98
Male
120
<24
129
25-34
104
35-44
91
45-54
106
55-64
108
65+
93
African American
155
Asian
74
Caucasian
104
Hispanic
72
demographic
index
Has Kids
92
No Kids
117
- $20k
201
$20k-40k
128
$40k-60k
117
$60k-80k
98
$80k-100k
74
$100k-125k
61
$125k +
40
No College
147
College
96
Adv. Degree
66

Understand Hungry-Man Consumer Behavior

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Hungry-Man Basket Affinity & Size

brand
basket affinity
Marie Callender's 21.7x
Banquet 13.7x
Totino's Party Pizza 6.4x
Red Baron 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
466

Where is Hungry-Man Purchased?

channels
index
Dollar
80
Drug
8
Food
114
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marie Callender's 1.7x
Banquet 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
119
Credit
73
Debit
96
Food Stamps
274

When is Hungry-Man Purchased?

day of week
Sun
18.6%
Mon
12.7%
Tue
12.8%
Wed
11.8%
Thu
12.0%
Fri
14.7%
Sat
17.4%
time of day
Morning
14.1%
Noon
14.6%
Afternoon
32.1%
Evening
29.8%
Late
9.4%

Get More Hungry-Man Data

Contact us for the latest Hungry-Man consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Hungry-Man consumers switch to?

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Why do consumers stop buying Hungry-Man products?

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Which retailers do Hungry-Man shoppers prefer to shop at?

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What motivates consumers to try Hungry-Man products?

Research the Hungry-Man Target Market

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Who actually buys Hungry-Man? Do these consumers match the intended target market of Hungry-Man?

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What motivates the target market to buy Hungry-Man?

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What other target market should Hungry-Man look at?

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Which other brands have a similar target market?

About Our Hungry-Man Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.