Hunts Consumer Insights

Who buys Hunts?

A Hunts consumer is generally slightly lower income, Caucasian, and older age. Hunts consumers are more likely to purchase Hunts during larger pantry stocking trips. Brands such as Ro-Tel, Bush's Best, and Barilla also tend to be purchased in the same trip. See sample consumer insights data below.

Hunts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.8%
Total Basket $ (median)
$64.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hunts Consumer Demographics

demographic
index
Female
101
Male
90
<24
91
25-34
93
35-44
99
45-54
108
55-64
111
65+
110
African American
101
Asian
62
Caucasian
106
Hispanic
84
demographic
index
Has Kids
101
No Kids
98
- $20k
99
$20k-40k
105
$40k-60k
105
$60k-80k
104
$80k-100k
100
$100k-125k
95
$125k +
84
No College
113
College
99
Adv. Degree
91

Understand Hunts Consumer Behavior

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Hunts Basket Affinity & Size

brand
basket affinity
Ro-Tel 7.2x
Bush's Best 5.6x
Barilla 4.5x
Swanson 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
498

Where is Hunts Purchased?

channels
index
Club
58
Dollar
144
Drug
22
Food
152
Gas & Convenience
19
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.2x
Yoplait Light 1.1x
Hormel 1.1x
Duncan Hines 1.1x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
98
Food Stamps
154

When is Hunts Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.2%
Wed
12.0%
Thu
11.9%
Fri
14.5%
Sat
17.7%
time of day
Morning
15.2%
Noon
17.5%
Afternoon
35.8%
Evening
26.0%
Late
5.5%

About Our Hunts Consumer Insights

How do we know who buys Hunts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hunts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.