Hunts Consumer Insights

Who buys Hunts? A Hunts consumer is generally slightly lower income, Caucasian, and older age. Hunts consumers are more likely to purchase Hunts during larger pantry stocking trips. Brands such as Ro-Tel, Bush's Best, and Barilla also tend to be purchased in the same trip. Sample consumer insights data below.

Hunts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.8%
Total Basket $ (median)
$64.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hunts Consumer Demographics

demographic
index
Female
101
Male
90
<24
91
25-34
93
35-44
99
45-54
108
55-64
111
65+
110
African American
101
Asian
62
Caucasian
106
Hispanic
84
demographic
index
Has Kids
101
No Kids
98
- $20k
99
$20k-40k
105
$40k-60k
105
$60k-80k
104
$80k-100k
100
$100k-125k
95
$125k +
84
No College
113
College
99
Adv. Degree
91

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Hunts Basket Affinity & Size

brand
basket affinity
Ro-Tel 7.2x
Bush's Best 5.6x
Barilla 4.5x
Swanson 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
498

Where is Hunts Purchased?

channels
index
Club
58
Dollar
144
Drug
22
Food
152
Gas & Convenience
19
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.2x
Yoplait Light 1.1x
Hormel 1.1x
Duncan Hines 1.1x

How Did They Pay?

method
index
Cash
108
Credit
92
Debit
98
Food Stamps
154

When is Hunts Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.2%
Wed
12.0%
Thu
11.9%
Fri
14.5%
Sat
17.7%
time of day
Morning
15.2%
Noon
17.5%
Afternoon
35.8%
Evening
26.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Hunts consumers purchase?

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Why do Hunts consumers try new brands?

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Where do Hunts consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hunts Target Market

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Who actually buys Hunts? Do these consumers match the intended target market of Hunts?

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What motivates the target market to purchase Hunts?

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What other target market should Hunts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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