Hylands Consumer Insights

Who buys Hylands?

A Hylands consumer is generally slightly lower income, African American, and young adult age. Hylands consumers are more likely to purchase Hylands during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Hylands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.89
% of Basket $ (median)
18.8%
Total Basket $ (median)
$36.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hylands Consumer Demographics

demographic
index
Female
102
Male
80
<24
75
25-34
147
35-44
100
45-54
58
55-64
68
65+
75
African American
113
Asian
98
Caucasian
99
Hispanic
106
demographic
index
Has Kids
119
No Kids
56
- $20k
99
$20k-40k
114
$40k-60k
118
$60k-80k
106
$80k-100k
93
$100k-125k
89
$125k +
62
No College
102
College
103
Adv. Degree
81

Understand Hylands Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Hylands Basket Affinity & Size

brand
basket affinity
Gerber Graduates 9.7x
Gerber 8.6x
Olay 8.3x
Archer Farms 6.6x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
214

Where is Hylands Purchased?

channels
index
Dollar
205
Drug
362
Food
4
Gas & Convenience
2
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.6x
Gerber 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
108
Credit
82
Debit
120
Food Stamps
51

When is Hylands Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
13.1%
Wed
14.3%
Thu
11.9%
Fri
14.5%
Sat
16.9%
time of day
Morning
16.2%
Noon
16.9%
Afternoon
30.1%
Evening
29.1%
Late
7.8%

About Our Hylands Consumer Insights

How do we know who buys Hylands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Hylands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.