I Can't Believe it's Not Butter Consumer Insights

Who buys I Can't Believe it's Not Butter? I Can't Believe it's Not Butter consumers are generally median income, Hispanic, and senior age. I Can't Believe it's Not Butter consumers are more likely to purchase I Can't Believe it's Not Butter during larger pantry stocking trips. Brands such as Kraft Singles, Cool Whip, and Prego also tend to be purchased in the same trip. Sample consumer insights data below.

I Can't Believe it's Not Butter Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.65

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

I Can't Believe it's Not Butter Consumer Demographics

demographic
index
Female
100
Male
101
<24
78
25-34
72
35-44
95
45-54
114
55-64
153
65+
205
African American
99
Asian
72
Caucasian
102
Hispanic
115
demographic
index
Has Kids
92
No Kids
117
- $20k
92
$20k-40k
97
$40k-60k
96
$60k-80k
108
$80k-100k
98
$100k-125k
105
$125k +
99
No College
110
College
98
Adv. Degree
97

Understand I Can't Believe it's Not Butter Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

I Can't Believe it's Not Butter Basket Affinity & Size

brand
basket affinity
Kraft Singles 3.4x
Cool Whip 3.4x
Prego 3.4x
French's 3.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
488

Where is I Can't Believe it's Not Butter Purchased?

channels
index
Club
88
Dollar
22
Drug
17
Food
159
Gas & Convenience
9
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Maxwell House 1.4x
Weight Watchers Smart Ones 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
96
Food Stamps
110

When is I Can't Believe it's Not Butter Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
12.4%
Wed
12.5%
Thu
12.1%
Fri
15.4%
Sat
17.1%
time of day
Morning
16.1%
Noon
17.4%
Afternoon
35.0%
Evening
25.8%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do I Can't Believe it's Not Butter consumers purchase?

check mark

Why do I Can't Believe it's Not Butter consumers try new brands?

check mark

Where do I Can't Believe it's Not Butter consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the I Can't Believe it's Not Butter Target Market

Arrow and target

Who actually buys I Can't Believe it's Not Butter? Do these consumers match the intended target market of I Can't Believe it's Not Butter?

Thought bubble

What motivates the target market to purchase I Can't Believe it's Not Butter?

magnifying glass

What other target market should I Can't Believe it's Not Butter look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us