I Can't Believe it's Not Butter Consumer Insights

Who buys I Can't Believe it's Not Butter?

A I Can't Believe it's Not Butter consumer is generally median income, Hispanic, and senior age. I Can't Believe it's Not Butter consumers are more likely to purchase I Can't Believe it's Not Butter during larger pantry stocking trips. Brands such as Kraft Singles, Cool Whip, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

I Can't Believe it's Not Butter Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

I Can't Believe it's Not Butter Consumer Demographics

demographic
index
Female
100
Male
101
<24
78
25-34
72
35-44
95
45-54
114
55-64
153
65+
205
African American
99
Asian
72
Caucasian
102
Hispanic
115
demographic
index
Has Kids
92
No Kids
117
- $20k
92
$20k-40k
97
$40k-60k
96
$60k-80k
108
$80k-100k
98
$100k-125k
105
$125k +
99
No College
110
College
98
Adv. Degree
97

Understand I Can't Believe it's Not Butter Consumer Behavior

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I Can't Believe it's Not Butter Basket Affinity & Size

brand
basket affinity
Kraft Singles 3.4x
Cool Whip 3.4x
Prego 3.4x
French's 3.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
488

Where is I Can't Believe it's Not Butter Purchased?

channels
index
Club
88
Dollar
22
Drug
17
Food
159
Gas & Convenience
9
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Maxwell House 1.4x
Weight Watchers Smart Ones 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
96
Food Stamps
110

When is I Can't Believe it's Not Butter Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
12.4%
Wed
12.5%
Thu
12.1%
Fri
15.4%
Sat
17.1%
time of day
Morning
16.1%
Noon
17.4%
Afternoon
35.0%
Evening
25.8%
Late
5.6%

About Our I Can't Believe it's Not Butter Consumer Insights

How do we know who buys I Can't Believe it's Not Butter? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the I Can't Believe it's Not Butter consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.