I Can't Believe It's Not Butter Light Consumer Insights

Who buys I Can't Believe It's Not Butter Light?

A I Can't Believe It's Not Butter Light consumer is generally higher income, Hispanic, and senior age. I Can't Believe It's Not Butter Light consumers are more likely to purchase I Can't Believe It's Not Butter Light during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Thomas (Bread), and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

I Can't Believe It's Not Butter Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$70.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

I Can't Believe It's Not Butter Light Consumer Demographics

demographic
index
Female
100
Male
98
<24
72
25-34
70
35-44
101
45-54
114
55-64
127
65+
236
African American
80
Asian
53
Caucasian
106
Hispanic
108
demographic
index
Has Kids
91
No Kids
120
- $20k
80
$20k-40k
86
$40k-60k
93
$60k-80k
105
$80k-100k
99
$100k-125k
120
$125k +
118
No College
100
College
98
Adv. Degree
108

Understand I Can't Believe It's Not Butter Light Consumer Behavior

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I Can't Believe It's Not Butter Light Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 4.3x
Thomas (Bread) 4.3x
Perdue 4.1x
Sargento 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
517

Where is I Can't Believe It's Not Butter Light Purchased?

channels
index
Club
66
Dollar
4
Drug
16
Food
150
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Yoplait Light 1.5x
General Mills Fiber One 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
94
Credit
114
Debit
92
Food Stamps
98

When is I Can't Believe It's Not Butter Light Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
12.1%
Wed
12.0%
Thu
12.4%
Fri
14.6%
Sat
17.8%
time of day
Morning
16.0%
Noon
18.2%
Afternoon
35.7%
Evening
24.9%
Late
5.2%

About Our I Can't Believe It's Not Butter Light Consumer Insights

How do we know who buys I Can't Believe It's Not Butter Light? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the I Can't Believe It's Not Butter Light consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.