Iams Consumer Insights

Who buys Iams? Iams consumers are generally slightly higher income, Caucasian, and upper middle age. Iams consumers are more likely to purchase Iams during larger pantry stocking trips. Brands such as Purina Friskies, Archer Farms, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Iams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
14.3%
Total Basket $ (median)
$55.69

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Iams Consumer Demographics

demographic
index
Female
101
Male
87
<24
75
25-34
86
35-44
102
45-54
121
55-64
103
65+
77
African American
37
Asian
46
Caucasian
113
Hispanic
66
demographic
index
Has Kids
95
No Kids
112
- $20k
55
$20k-40k
77
$40k-60k
97
$60k-80k
103
$80k-100k
122
$100k-125k
121
$125k +
117
No College
84
College
102
Adv. Degree
110

Understand Iams Consumer Behavior

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Iams Basket Affinity & Size

brand
basket affinity
Purina Friskies 16.3x
Archer Farms 8.3x
Arm & Hammer 5.3x
Lean Cuisine 4.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
345

Where is Iams Purchased?

channels
index
Club
62
Dollar
2
Drug
19
Food
76
Gas & Convenience
3
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.0x
Lean Cuisine 1.4x
Maxwell House 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
78
Credit
105
Debit
113
Food Stamps
26

When is Iams Purchased?

day of week
Sun
17.2%
Mon
13.0%
Tue
12.2%
Wed
11.8%
Thu
12.0%
Fri
15.2%
Sat
18.6%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
34.7%
Evening
28.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Iams consumers purchase?

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Why do Iams consumers try new brands?

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Where do Iams consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Iams Target Market

Arrow and target

Who actually buys Iams? Do these consumers match the intended target market of Iams?

Thought bubble

What motivates the target market to purchase Iams?

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What other target market should Iams look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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