Iams Consumer Insights

Who buys Iams?

A Iams consumer is generally slightly higher income, Caucasian, and upper middle age. Iams consumers are more likely to purchase Iams during larger pantry stocking trips. Brands such as Purina Friskies, Archer Farms, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Iams Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
14.3%
Total Basket $ (median)
$55.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Iams Consumer Demographics

demographic
index
Female
101
Male
87
<24
75
25-34
86
35-44
102
45-54
121
55-64
103
65+
77
African American
37
Asian
46
Caucasian
113
Hispanic
66
demographic
index
Has Kids
95
No Kids
112
- $20k
55
$20k-40k
77
$40k-60k
97
$60k-80k
103
$80k-100k
122
$100k-125k
121
$125k +
117
No College
84
College
102
Adv. Degree
110

Understand Iams Consumer Behavior

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Iams Basket Affinity & Size

brand
basket affinity
Purina Friskies 16.3x
Archer Farms 8.3x
Arm & Hammer 5.3x
Lean Cuisine 4.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
345

Where is Iams Purchased?

channels
index
Club
62
Dollar
2
Drug
19
Food
76
Gas & Convenience
3
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.0x
Lean Cuisine 1.4x
Maxwell House 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
78
Credit
105
Debit
113
Food Stamps
26

When is Iams Purchased?

day of week
Sun
17.2%
Mon
13.0%
Tue
12.2%
Wed
11.8%
Thu
12.0%
Fri
15.2%
Sat
18.6%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
34.7%
Evening
28.2%
Late
5.7%

About Our Iams Consumer Insights

How do we know who buys Iams? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Iams consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.