Iams Proactive Health Consumer Insights

Who buys Iams Proactive Health?

A Iams Proactive Health consumer is generally slightly higher income, Caucasian, and upper middle age. Iams Proactive Health consumers are more likely to purchase Iams Proactive Health during larger pantry stocking trips. Brands such as Archer Farms, Febreze, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Iams Proactive Health Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.97
% of Basket $ (median)
28.2%
Total Basket $ (median)
$63.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Iams Proactive Health Consumer Demographics

demographic
index
Female
102
Male
79
<24
76
25-34
97
35-44
100
45-54
118
55-64
85
65+
68
African American
38
Asian
43
Caucasian
113
Hispanic
73
demographic
index
Has Kids
103
No Kids
94
- $20k
47
$20k-40k
75
$40k-60k
95
$60k-80k
108
$80k-100k
132
$100k-125k
129
$125k +
101
No College
88
College
101
Adv. Degree
111

Understand Iams Proactive Health Consumer Behavior

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Iams Proactive Health Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Febreze 5.0x
Swiffer 4.4x
Bertolli 4.4x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
297

Where is Iams Proactive Health Purchased?

channels
index
Club
39
Drug
14
Food
25
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.4x
Maxwell House 1.4x
Diet Mountain Dew 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
78
Credit
96
Debit
119
Food Stamps
25

When is Iams Proactive Health Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
11.8%
Wed
11.5%
Thu
12.2%
Fri
14.6%
Sat
19.0%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
33.4%
Evening
28.9%
Late
6.1%

About Our Iams Proactive Health Consumer Insights

How do we know who buys Iams Proactive Health? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Iams Proactive Health consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.