Iams Proactive Health Consumer Insights

Who buys Iams Proactive Health?

A Iams Proactive Health consumer is generally slightly higher income, Caucasian, and upper middle age. Iams Proactive Health consumers are more likely to purchase Iams Proactive Health during larger pantry stocking trips. Brands such as Archer Farms, Febreze, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Iams Proactive Health Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.97
% of Basket $ (median)
28.2%
Total Basket $ (median)
$63.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Iams Proactive Health Consumer Demographics

demographic
index
Female
102
Male
79
<24
76
25-34
97
35-44
100
45-54
118
55-64
85
65+
68
African American
38
Asian
43
Caucasian
113
Hispanic
73
demographic
index
Has Kids
103
No Kids
94
- $20k
47
$20k-40k
75
$40k-60k
95
$60k-80k
108
$80k-100k
132
$100k-125k
129
$125k +
101
No College
88
College
101
Adv. Degree
111

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Iams Proactive Health Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Febreze 5.0x
Swiffer 4.4x
Bertolli 4.4x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
297

Where is Iams Proactive Health Purchased?

channels
index
Club
39
Drug
14
Food
25
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.4x
Maxwell House 1.4x
Diet Mountain Dew 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
78
Credit
96
Debit
119
Food Stamps
25

When is Iams Proactive Health Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
11.8%
Wed
11.5%
Thu
12.2%
Fri
14.6%
Sat
19.0%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
33.4%
Evening
28.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Iams Proactive Health consumers purchase?

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Why do Iams Proactive Health consumers try new brands?

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Where do Iams Proactive Health consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Iams Proactive Health Target Market

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Who actually buys Iams Proactive Health? Do these consumers match the intended target market of Iams Proactive Health?

Thought bubble

What motivates the target market to purchase Iams Proactive Health?

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What other target market should Iams Proactive Health look at?

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Which other brands have a similar target market?

About Our Iams Proactive Health Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.