Ibc Consumer Insights

Who buys Ibc?

A Ibc consumer is generally very high income, Caucasian, and adolescent age. Ibc consumers are more likely to purchase Ibc during larger pantry stocking trips. Brands such as Vlasic, Hunt's Snack Pack, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Ibc Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.5%
Total Basket $ (median)
$54.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ibc Consumer Demographics

demographic
index
Female
99
Male
108
<24
151
25-34
101
35-44
87
45-54
122
55-64
79
65+
119
African American
56
Asian
64
Caucasian
111
Hispanic
54
demographic
index
Has Kids
97
No Kids
107
- $20k
99
$20k-40k
98
$40k-60k
89
$60k-80k
102
$80k-100k
102
$100k-125k
99
$125k +
118
No College
97
College
100
Adv. Degree
103

Understand Ibc Consumer Behavior

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Ibc Basket Affinity & Size

brand
basket affinity
Vlasic 4.8x
Hunt's Snack Pack 4.8x
Entenmann's 4.4x
Bertolli 4.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
367

Where is Ibc Purchased?

channels
index
Club
133
Dollar
2
Drug
14
Food
147
Gas & Convenience
37
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gold Peak 1.5x
A&W 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
99
Debit
98
Food Stamps
120

When is Ibc Purchased?

day of week
Sun
19.2%
Mon
10.8%
Tue
10.3%
Wed
10.7%
Thu
11.2%
Fri
16.0%
Sat
21.7%
time of day
Morning
11.7%
Noon
14.9%
Afternoon
38.2%
Evening
28.5%
Late
6.7%

About Our Ibc Consumer Insights

How do we know who buys Ibc? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ibc consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.