Ibc Consumer Insights

Who buys Ibc?

A Ibc consumer is generally very high income, Caucasian, and adolescent age. Ibc consumers are more likely to purchase Ibc during larger pantry stocking trips. Brands such as Vlasic, Hunt's Snack Pack, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Ibc Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.5%
Total Basket $ (median)
$54.18

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ibc Consumer Demographics

demographic
index
Female
99
Male
108
<24
151
25-34
101
35-44
87
45-54
122
55-64
79
65+
119
African American
56
Asian
64
Caucasian
111
Hispanic
54
demographic
index
Has Kids
97
No Kids
107
- $20k
99
$20k-40k
98
$40k-60k
89
$60k-80k
102
$80k-100k
102
$100k-125k
99
$125k +
118
No College
97
College
100
Adv. Degree
103

Understand Ibc Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ibc Basket Affinity & Size

brand
basket affinity
Vlasic 4.8x
Hunt's Snack Pack 4.8x
Entenmann's 4.4x
Bertolli 4.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
367

Where is Ibc Purchased?

channels
index
Club
133
Dollar
2
Drug
14
Food
147
Gas & Convenience
37
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gold Peak 1.5x
A&W 1.5x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
107
Credit
99
Debit
98
Food Stamps
120

When is Ibc Purchased?

day of week
Sun
19.2%
Mon
10.8%
Tue
10.3%
Wed
10.7%
Thu
11.2%
Fri
16.0%
Sat
21.7%
time of day
Morning
11.7%
Noon
14.9%
Afternoon
38.2%
Evening
28.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ibc consumers purchase?

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Why do Ibc consumers try new brands?

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Where do Ibc consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ibc Target Market

Arrow and target

Who actually buys Ibc? Do these consumers match the intended target market of Ibc?

Thought bubble

What motivates the target market to purchase Ibc?

magnifying glass

What other target market should Ibc look at?

venn diagram

Which other brands have a similar target market?

About Our Ibc Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.