Iberia Consumer Insights

Who buys Iberia?

A Iberia consumer is generally lower income, Hispanic, and young adult age. Iberia consumers are more likely to purchase Iberia during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Iberia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
3.5%
Total Basket $ (median)
$55.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Iberia Consumer Demographics

demographic
index
Female
98
Male
124
<24
102
25-34
111
35-44
102
45-54
89
55-64
85
65+
88
African American
230
Asian
105
Caucasian
39
Hispanic
554
demographic
index
Has Kids
98
No Kids
105
- $20k
166
$20k-40k
176
$40k-60k
124
$60k-80k
91
$80k-100k
53
$100k-125k
40
$125k +
37
No College
129
College
96
Adv. Degree
83

Understand Iberia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Iberia Basket Affinity & Size

brand
basket affinity
Goya 36.9x
Sunny Meadow 16.4x
Jennie-O 9.1x
Libby's 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
473

Where is Iberia Purchased?

channels
index
Dollar
68
Drug
4
Food
37
Gas & Convenience
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 3.2x
Sunny Meadow 2.7x
Boars Head 1.9x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
111
Credit
63
Debit
92
Food Stamps
421

When is Iberia Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
10.2%
Wed
12.1%
Thu
11.8%
Fri
15.7%
Sat
18.6%
time of day
Morning
12.9%
Noon
16.0%
Afternoon
30.6%
Evening
30.0%
Late
10.5%

About Our Iberia Consumer Insights

How do we know who buys Iberia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Iberia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.