Ice Breakers Consumer Insights

Who buys Ice Breakers?

A Ice Breakers consumer is generally very high income, Asian, and senior age. Ice Breakers consumers are more likely to purchase Ice Breakers during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Breakers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$33.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Breakers Consumer Demographics

demographic
index
Female
100
Male
102
<24
81
25-34
75
35-44
109
45-54
118
55-64
94
65+
122
African American
70
Asian
105
Caucasian
102
Hispanic
95
demographic
index
Has Kids
104
No Kids
91
- $20k
86
$20k-40k
88
$40k-60k
94
$60k-80k
96
$80k-100k
104
$100k-125k
117
$125k +
120
No College
100
College
99
Adv. Degree
106

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Ice Breakers Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.6x
Trident 5.5x
Orbit 5.3x
Archer Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
254

Where is Ice Breakers Purchased?

channels
index
Beauty
18
Club
26
Dollar
109
Drug
120
Food
56
Gas & Convenience
79
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Go-Gurt 1.3x
Pop-Tarts 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
103
Credit
101
Debit
102
Food Stamps
70

When is Ice Breakers Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.2%
Wed
12.5%
Thu
12.4%
Fri
15.5%
Sat
18.4%
time of day
Morning
14.1%
Noon
16.3%
Afternoon
34.5%
Evening
28.2%
Late
6.8%

About Our Ice Breakers Consumer Insights

How do we know who buys Ice Breakers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ice Breakers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.