Ice Breakers Consumer Insights

Who buys Ice Breakers?

A Ice Breakers consumer is generally very high income, Asian, and senior age. Ice Breakers consumers are more likely to purchase Ice Breakers during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Breakers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$33.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Breakers Consumer Demographics

demographic
index
Female
100
Male
102
<24
81
25-34
75
35-44
109
45-54
118
55-64
94
65+
122
African American
70
Asian
105
Caucasian
102
Hispanic
95
demographic
index
Has Kids
104
No Kids
91
- $20k
86
$20k-40k
88
$40k-60k
94
$60k-80k
96
$80k-100k
104
$100k-125k
117
$125k +
120
No College
100
College
99
Adv. Degree
106

Understand Ice Breakers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ice Breakers Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.6x
Trident 5.5x
Orbit 5.3x
Archer Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
254

Where is Ice Breakers Purchased?

channels
index
Beauty
18
Club
26
Dollar
109
Drug
120
Food
56
Gas & Convenience
79
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Go-Gurt 1.3x
Pop-Tarts 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
103
Credit
101
Debit
102
Food Stamps
70

When is Ice Breakers Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.2%
Wed
12.5%
Thu
12.4%
Fri
15.5%
Sat
18.4%
time of day
Morning
14.1%
Noon
16.3%
Afternoon
34.5%
Evening
28.2%
Late
6.8%

Get More Ice Breakers Data

Better understand Ice Breakers consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Ice Breakers consumers switch to?

Stop sign

Why do consumers stop buying Ice Breakers products?

Store front

Which retailers do Ice Breakers shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ice Breakers products?

Research the Ice Breakers Target Market

Arrow and target

Who actually buys Ice Breakers? Do these consumers match the intended target market of Ice Breakers?

Thought bubble

What motivates the target market to buy Ice Breakers?

Magnifying glass

What other target market should Ice Breakers look at?

Venn diagram

Which other brands have a similar target market?

About Our Ice Breakers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.