Ice Breakers Consumer Insights

Who buys Ice Breakers? A Ice Breakers consumer is generally very high income, Asian, and senior age. Ice Breakers consumers are more likely to purchase Ice Breakers during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Ice Breakers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$33.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ice Breakers Consumer Demographics

demographic
index
Female
100
Male
102
<24
81
25-34
75
35-44
109
45-54
118
55-64
94
65+
122
African American
70
Asian
105
Caucasian
102
Hispanic
95
demographic
index
Has Kids
104
No Kids
91
- $20k
86
$20k-40k
88
$40k-60k
94
$60k-80k
96
$80k-100k
104
$100k-125k
117
$125k +
120
No College
100
College
99
Adv. Degree
106

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Ice Breakers Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.6x
Trident 5.5x
Orbit 5.3x
Archer Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
254

Where is Ice Breakers Purchased?

channels
index
Beauty
18
Club
26
Dollar
109
Drug
120
Food
56
Gas & Convenience
79
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Go-Gurt 1.3x
Pop-Tarts 1.3x
Weight Watchers Smart Ones 1.3x

How Did They Pay?

method
index
Cash
103
Credit
101
Debit
102
Food Stamps
70

When is Ice Breakers Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
12.2%
Wed
12.5%
Thu
12.4%
Fri
15.5%
Sat
18.4%
time of day
Morning
14.1%
Noon
16.3%
Afternoon
34.5%
Evening
28.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ice Breakers consumers purchase?

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Why do Ice Breakers consumers try new brands?

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Where do Ice Breakers consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ice Breakers Target Market

Arrow and target

Who actually buys Ice Breakers? Do these consumers match the intended target market of Ice Breakers?

Thought bubble

What motivates the target market to purchase Ice Breakers?

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What other target market should Ice Breakers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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