Ice Breakers Duo Consumer Insights

Who buys Ice Breakers Duo?

A Ice Breakers Duo consumer is generally higher income, Asian, and senior age. Ice Breakers Duo consumers are more likely to purchase Ice Breakers Duo during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Breakers Duo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$37.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Breakers Duo Consumer Demographics

demographic
index
Female
102
Male
83
<24
82
25-34
70
35-44
111
45-54
113
55-64
92
65+
187
African American
59
Asian
129
Caucasian
102
Hispanic
79
demographic
index
Has Kids
107
No Kids
83
- $20k
97
$20k-40k
89
$40k-60k
96
$60k-80k
95
$80k-100k
102
$100k-125k
126
$125k +
103
No College
109
College
98
Adv. Degree
97

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Ice Breakers Duo Basket Affinity & Size

brand
basket affinity
Trident 6.4x
Wrigley's Extra 6.3x
Secret 4.9x
Orbit 4.7x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
253

Where is Ice Breakers Duo Purchased?

channels
index
Beauty
4
Dollar
231
Drug
102
Food
45
Gas & Convenience
111
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
YoCrunch 1.5x
Yoplait Light 1.4x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
109
Credit
102
Debit
97
Food Stamps
62

When is Ice Breakers Duo Purchased?

day of week
Sun
17.3%
Mon
11.9%
Tue
12.1%
Wed
11.5%
Thu
12.3%
Fri
15.1%
Sat
19.8%
time of day
Morning
13.6%
Noon
15.7%
Afternoon
36.8%
Evening
26.9%
Late
7.0%

About Our Ice Breakers Duo Consumer Insights

How do we know who buys Ice Breakers Duo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ice Breakers Duo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.