Ice Breakers Energy Consumer Insights

Who buys Ice Breakers Energy? Ice Breakers Energy consumers are generally slightly lower income, Asian, and older age. Ice Breakers Energy consumers are more likely to purchase Ice Breakers Energy during larger pantry stocking trips. Brands such as Marie Callender's, Prego, and Wrigley's Extra also tend to be purchased in the same trip. Sample consumer insights data below.

Ice Breakers Energy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$42.26

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ice Breakers Energy Consumer Demographics

demographic
index
Female
100
Male
98
<24
118
25-34
74
35-44
94
45-54
131
55-64
139
65+
76
African American
70
Asian
104
Caucasian
100
Hispanic
74
demographic
index
Has Kids
94
No Kids
113
- $20k
107
$20k-40k
86
$40k-60k
134
$60k-80k
69
$80k-100k
94
$100k-125k
103
$125k +
110
No College
118
College
98
Adv. Degree
89

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Ice Breakers Energy Basket Affinity & Size

brand
basket affinity
Marie Callender's 7.3x
Prego 5.3x
Wrigley's Extra 5.2x
Trident 5.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
311

Where is Ice Breakers Energy Purchased?

channels
index
Beauty
30
Club
4
Dollar
100
Drug
61
Food
41
Gas & Convenience
71
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Puffs 1.5x
Gatorade G2 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
117
Credit
85
Debit
115
Food Stamps
44

When is Ice Breakers Energy Purchased?

day of week
Sun
16.4%
Mon
11.9%
Tue
10.7%
Wed
11.6%
Thu
11.4%
Fri
17.4%
Sat
20.6%
time of day
Morning
14.5%
Noon
17.1%
Afternoon
32.8%
Evening
27.0%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ice Breakers Energy consumers purchase?

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Why do Ice Breakers Energy consumers try new brands?

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Where do Ice Breakers Energy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ice Breakers Energy Target Market

Arrow and target

Who actually buys Ice Breakers Energy? Do these consumers match the intended target market of Ice Breakers Energy?

Thought bubble

What motivates the target market to purchase Ice Breakers Energy?

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What other target market should Ice Breakers Energy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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