Ice Breakers Energy Consumer Insights

Who buys Ice Breakers Energy?

A Ice Breakers Energy consumer is generally slightly lower income, Asian, and older age. Ice Breakers Energy consumers are more likely to purchase Ice Breakers Energy during larger pantry stocking trips. Brands such as Marie Callender's, Prego, and Wrigley's Extra also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Breakers Energy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$42.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Breakers Energy Consumer Demographics

demographic
index
Female
100
Male
98
<24
118
25-34
74
35-44
94
45-54
131
55-64
139
65+
76
African American
70
Asian
104
Caucasian
100
Hispanic
74
demographic
index
Has Kids
94
No Kids
113
- $20k
107
$20k-40k
86
$40k-60k
134
$60k-80k
69
$80k-100k
94
$100k-125k
103
$125k +
110
No College
118
College
98
Adv. Degree
89

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Ice Breakers Energy Basket Affinity & Size

brand
basket affinity
Marie Callender's 7.3x
Prego 5.3x
Wrigley's Extra 5.2x
Trident 5.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
311

Where is Ice Breakers Energy Purchased?

channels
index
Beauty
30
Club
4
Dollar
100
Drug
61
Food
41
Gas & Convenience
71
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Puffs 1.5x
Gatorade G2 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
117
Credit
85
Debit
115
Food Stamps
44

When is Ice Breakers Energy Purchased?

day of week
Sun
16.4%
Mon
11.9%
Tue
10.7%
Wed
11.6%
Thu
11.4%
Fri
17.4%
Sat
20.6%
time of day
Morning
14.5%
Noon
17.1%
Afternoon
32.8%
Evening
27.0%
Late
8.6%

Get More Ice Breakers Energy Data

Contact us for the latest Ice Breakers Energy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ice Breakers Energy consumers switch to?

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Why do consumers stop buying Ice Breakers Energy products?

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Which retailers do Ice Breakers Energy shoppers prefer to shop at?

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What motivates consumers to try Ice Breakers Energy products?

Research the Ice Breakers Energy Target Market

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Who actually buys Ice Breakers Energy? Do these consumers match the intended target market of Ice Breakers Energy?

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What motivates the target market to buy Ice Breakers Energy?

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What other target market should Ice Breakers Energy look at?

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Which other brands have a similar target market?

About Our Ice Breakers Energy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.