Ice Mountain Consumer Insights

Who buys Ice Mountain?

A Ice Mountain consumer is generally median income, Caucasian, and senior age. Ice Mountain consumers are more likely to purchase Ice Mountain during larger pantry stocking trips. Brands such as Sunbeam, Gatorade G2, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Ice Mountain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ice Mountain Consumer Demographics

demographic
index
Female
99
Male
106
<24
84
25-34
86
35-44
101
45-54
112
55-64
106
65+
137
African American
74
Asian
77
Caucasian
111
Hispanic
40
demographic
index
Has Kids
96
No Kids
108
- $20k
101
$20k-40k
92
$40k-60k
82
$60k-80k
112
$80k-100k
109
$100k-125k
107
$125k +
105
No College
110
College
100
Adv. Degree
89

Understand Ice Mountain Consumer Behavior

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Ice Mountain Basket Affinity & Size

brand
basket affinity
Sunbeam 4.3x
Gatorade G2 4.1x
Dixie 4.0x
Taylor Farms 3.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
338

Where is Ice Mountain Purchased?

channels
index
Club
292
Dollar
0
Drug
128
Food
46
Gas & Convenience
61
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Diet Mountain Dew 1.6x
Johnsonville 1.5x
Kraft Singles 1.5x

How Did They Pay?

method
index
Cash
107
Credit
111
Debit
87
Food Stamps
111

When is Ice Mountain Purchased?

day of week
Sun
17.3%
Mon
13.1%
Tue
11.6%
Wed
12.0%
Thu
13.2%
Fri
15.3%
Sat
17.6%
time of day
Morning
15.6%
Noon
18.4%
Afternoon
34.2%
Evening
25.8%
Late
6.0%

About Our Ice Mountain Consumer Insights

How do we know who buys Ice Mountain? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ice Mountain consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.