Icee Consumer Insights

Who buys Icee?

A Icee consumer is generally very high income, Hispanic, and lower middle age. Icee consumers are more likely to purchase Icee during larger pantry stocking trips. Brands such as Kool-Aid, Minute Maid, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Icee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$22.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Icee Consumer Demographics

demographic
index
Female
102
Male
79
<24
71
25-34
80
35-44
122
45-54
113
55-64
52
65+
54
African American
98
Asian
86
Caucasian
97
Hispanic
117
demographic
index
Has Kids
121
No Kids
53
- $20k
78
$20k-40k
99
$40k-60k
90
$60k-80k
103
$80k-100k
89
$100k-125k
90
$125k +
148
No College
93
College
106
Adv. Degree
80

Understand Icee Consumer Behavior

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Icee Basket Affinity & Size

brand
basket affinity
Kool-Aid 8.0x
Minute Maid 7.2x
YoCrunch 6.8x
Vlasic 6.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
237

Where is Icee Purchased?

channels
index
Club
377
Dollar
189
Drug
77
Food
71
Gas & Convenience
694
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Hawaiian Punch 1.7x
Dannon Danimals 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
100
Credit
93
Debit
106
Food Stamps
124

When is Icee Purchased?

day of week
Sun
16.5%
Mon
12.7%
Tue
13.2%
Wed
12.5%
Thu
13.7%
Fri
16.3%
Sat
15.0%
time of day
Morning
13.7%
Noon
19.1%
Afternoon
35.5%
Evening
26.3%
Late
5.5%

About Our Icee Consumer Insights

How do we know who buys Icee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Icee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.