Icee Consumer Insights

Who buys Icee? Icee consumers are generally very high income, Hispanic, and lower middle age. Icee consumers are more likely to purchase Icee during larger pantry stocking trips. Brands such as Kool-Aid, Minute Maid, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Icee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$22.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Icee Consumer Demographics

demographic
index
Female
102
Male
79
<24
71
25-34
80
35-44
122
45-54
113
55-64
52
65+
54
African American
98
Asian
86
Caucasian
97
Hispanic
117
demographic
index
Has Kids
121
No Kids
53
- $20k
78
$20k-40k
99
$40k-60k
90
$60k-80k
103
$80k-100k
89
$100k-125k
90
$125k +
148
No College
93
College
106
Adv. Degree
80

Understand Icee Consumer Behavior

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Icee Basket Affinity & Size

brand
basket affinity
Kool-Aid 8.0x
Minute Maid 7.2x
YoCrunch 6.8x
Vlasic 6.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
237

Where is Icee Purchased?

channels
index
Club
377
Dollar
189
Drug
77
Food
71
Gas & Convenience
694
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Hawaiian Punch 1.7x
Dannon Danimals 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
100
Credit
93
Debit
106
Food Stamps
124

When is Icee Purchased?

day of week
Sun
16.5%
Mon
12.7%
Tue
13.2%
Wed
12.5%
Thu
13.7%
Fri
16.3%
Sat
15.0%
time of day
Morning
13.7%
Noon
19.1%
Afternoon
35.5%
Evening
26.3%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Icee consumers purchase?

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Why do Icee consumers try new brands?

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Where do Icee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Icee Target Market

Arrow and target

Who actually buys Icee? Do these consumers match the intended target market of Icee?

Thought bubble

What motivates the target market to purchase Icee?

magnifying glass

What other target market should Icee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us