Icehouse (Plank Road Brewery) Consumer Insights

Who buys Icehouse (Plank Road Brewery)?

A Icehouse (Plank Road Brewery) consumer is generally lower income, African American, and upper middle age. Icehouse (Plank Road Brewery) consumers are more likely to purchase Icehouse (Plank Road Brewery) during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Kelloggs Frosted Mini Wheat, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Icehouse (Plank Road Brewery) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.77
% of Basket $ (median)
27.9%
Total Basket $ (median)
$17.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Icehouse (Plank Road Brewery) Consumer Demographics

demographic
index
Female
101
Male
87
<24
64
25-34
55
35-44
62
45-54
204
55-64
170
65+
164
African American
305
Asian
27
Caucasian
107
Hispanic
28
demographic
index
Has Kids
84
No Kids
137
- $20k
122
$20k-40k
148
$40k-60k
148
$60k-80k
78
$80k-100k
63
$100k-125k
26
$125k +
87
No College
96
College
115
Adv. Degree
33

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Icehouse (Plank Road Brewery) Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
85
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
127

Where is Icehouse (Plank Road Brewery) Purchased?

channels
index
Club
1
Dollar
33
Drug
58
Food
154
Gas & Convenience
410
Mass
81
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.0x
Marlboro 2.4x
Red Bull 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
149
Credit
104
Debit
77
Food Stamps
75

When is Icehouse (Plank Road Brewery) Purchased?

day of week
Sun
11.0%
Mon
13.4%
Tue
11.6%
Wed
12.6%
Thu
13.3%
Fri
21.4%
Sat
16.8%
time of day
Morning
15.7%
Noon
12.7%
Afternoon
33.2%
Evening
30.6%
Late
7.7%

Get More Icehouse (Plank Road Brewery) Data

Contact us for the latest Icehouse (Plank Road Brewery) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Icehouse (Plank Road Brewery) consumers switch to?

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Why do consumers stop buying Icehouse (Plank Road Brewery) products?

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Which retailers do Icehouse (Plank Road Brewery) shoppers prefer to shop at?

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What motivates consumers to try Icehouse (Plank Road Brewery) products?

Research the Icehouse (Plank Road Brewery) Target Market

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Who actually buys Icehouse (Plank Road Brewery)? Do these consumers match the intended target market of Icehouse (Plank Road Brewery)?

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What motivates the target market to purchase Icehouse (Plank Road Brewery)?

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What other target market should Icehouse (Plank Road Brewery) look at?

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Which other brands have a similar target market?

About Our Icehouse (Plank Road Brewery) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.