Icehouse (Plank Road Brewery) Consumer Insights

Who buys Icehouse (Plank Road Brewery)? A Icehouse (Plank Road Brewery) consumer is generally lower income, African American, and upper middle age. Icehouse (Plank Road Brewery) consumers are more likely to purchase Icehouse (Plank Road Brewery) during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Kelloggs Frosted Mini Wheat, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Icehouse (Plank Road Brewery) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.77
% of Basket $ (median)
27.9%
Total Basket $ (median)
$17.09

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  • Recent demographic data

Icehouse (Plank Road Brewery) Consumer Demographics

demographic
index
Female
101
Male
87
<24
64
25-34
55
35-44
62
45-54
204
55-64
170
65+
164
African American
305
Asian
27
Caucasian
107
Hispanic
28
demographic
index
Has Kids
84
No Kids
137
- $20k
122
$20k-40k
148
$40k-60k
148
$60k-80k
78
$80k-100k
63
$100k-125k
26
$125k +
87
No College
96
College
115
Adv. Degree
33

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Icehouse (Plank Road Brewery) Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
85
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
127

Where is Icehouse (Plank Road Brewery) Purchased?

channels
index
Club
1
Dollar
33
Drug
58
Food
154
Gas & Convenience
410
Mass
81
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.0x
Marlboro 2.4x
Red Bull 2.1x
Armour 2.0x

How Did They Pay?

method
index
Cash
149
Credit
104
Debit
77
Food Stamps
75

When is Icehouse (Plank Road Brewery) Purchased?

day of week
Sun
11.0%
Mon
13.4%
Tue
11.6%
Wed
12.6%
Thu
13.3%
Fri
21.4%
Sat
16.8%
time of day
Morning
15.7%
Noon
12.7%
Afternoon
33.2%
Evening
30.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Icehouse (Plank Road Brewery) consumers purchase?

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Why do Icehouse (Plank Road Brewery) consumers try new brands?

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Where do Icehouse (Plank Road Brewery) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Icehouse (Plank Road Brewery) Target Market

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Who actually buys Icehouse (Plank Road Brewery)? Do these consumers match the intended target market of Icehouse (Plank Road Brewery)?

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What motivates the target market to purchase Icehouse (Plank Road Brewery)?

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What other target market should Icehouse (Plank Road Brewery) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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