Icelandic Consumer Insights

Who buys Icelandic?

A Icelandic consumer is generally slightly lower income, African American, and senior age. Icelandic consumers are more likely to purchase Icelandic during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Icelandic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.92
% of Basket $ (median)
8.3%
Total Basket $ (median)
$131.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Icelandic Consumer Demographics

demographic
index
Female
100
Male
97
<24
58
25-34
86
35-44
85
45-54
121
55-64
157
65+
190
African American
165
Asian
101
Caucasian
99
Hispanic
80
demographic
index
Has Kids
91
No Kids
121
- $20k
80
$20k-40k
93
$40k-60k
111
$60k-80k
108
$80k-100k
110
$100k-125k
107
$125k +
76
No College
115
College
96
Adv. Degree
101

Understand Icelandic Consumer Behavior

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Icelandic Basket Affinity & Size

brand
basket affinity
Taylor Farms 34.5x
Generic Pma 14.3x
Del Monte 12.6x
Tyson 11.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
250

Where is Icelandic Purchased?

channels
index
Club
958
Drug
6
Food
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Arnold 1.6x
Bolthouse Farms 1.6x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
55
Credit
111
Debit
111
Food Stamps
139

When is Icelandic Purchased?

day of week
Sun
16.7%
Mon
11.7%
Tue
11.0%
Wed
11.4%
Thu
9.1%
Fri
16.0%
Sat
24.0%
time of day
Morning
13.0%
Noon
22.4%
Afternoon
40.5%
Evening
23.4%
Late
0.8%

About Our Icelandic Consumer Insights

How do we know who buys Icelandic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Icelandic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.