Icelandic Consumer Insights

Who buys Icelandic? A Icelandic consumer is generally slightly lower income, African American, and senior age. Icelandic consumers are more likely to purchase Icelandic during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Icelandic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.92
% of Basket $ (median)
8.3%
Total Basket $ (median)
$131.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Icelandic Consumer Demographics

demographic
index
Female
100
Male
97
<24
58
25-34
86
35-44
85
45-54
121
55-64
157
65+
190
African American
165
Asian
101
Caucasian
99
Hispanic
80
demographic
index
Has Kids
91
No Kids
121
- $20k
80
$20k-40k
93
$40k-60k
111
$60k-80k
108
$80k-100k
110
$100k-125k
107
$125k +
76
No College
115
College
96
Adv. Degree
101

Understand Icelandic Consumer Behavior

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Icelandic Basket Affinity & Size

brand
basket affinity
Taylor Farms 34.5x
Generic Pma 14.3x
Del Monte 12.6x
Tyson 11.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
250

Where is Icelandic Purchased?

channels
index
Club
958
Drug
6
Food
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Arnold 1.6x
Bolthouse Farms 1.6x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
55
Credit
111
Debit
111
Food Stamps
139

When is Icelandic Purchased?

day of week
Sun
16.7%
Mon
11.7%
Tue
11.0%
Wed
11.4%
Thu
9.1%
Fri
16.0%
Sat
24.0%
time of day
Morning
13.0%
Noon
22.4%
Afternoon
40.5%
Evening
23.4%
Late
0.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Icelandic consumers purchase?

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Why do Icelandic consumers try new brands?

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Where do Icelandic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Icelandic Target Market

Arrow and target

Who actually buys Icelandic? Do these consumers match the intended target market of Icelandic?

Thought bubble

What motivates the target market to purchase Icelandic?

magnifying glass

What other target market should Icelandic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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