Icy Hot Consumer Insights

Who buys Icy Hot?

A Icy Hot consumer is generally lower income, Asian, and senior age. Icy Hot consumers are more likely to purchase Icy Hot during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Icy Hot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.48
% of Basket $ (median)
20.3%
Total Basket $ (median)
$31.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Icy Hot Consumer Demographics

demographic
index
Female
98
Male
116
<24
107
25-34
104
35-44
89
45-54
103
55-64
115
65+
154
African American
109
Asian
162
Caucasian
92
Hispanic
109
demographic
index
Has Kids
84
No Kids
137
- $20k
115
$20k-40k
118
$40k-60k
105
$60k-80k
100
$80k-100k
90
$100k-125k
94
$125k +
74
No College
108
College
100
Adv. Degree
92

Understand Icy Hot Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Icy Hot Basket Affinity & Size

brand
basket affinity
Neutrogena 6.1x
Olay 6.1x
Glade 5.9x
Febreze 5.8x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
204

Where is Icy Hot Purchased?

channels
index
Beauty
42
Club
0
Dollar
127
Drug
407
Food
11
Gas & Convenience
1
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.4x
Olay 1.4x
Yoplait Light 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
121
Credit
88
Debit
100
Food Stamps
34

When is Icy Hot Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.3%
Wed
13.3%
Thu
12.8%
Fri
15.1%
Sat
17.6%
time of day
Morning
13.9%
Noon
16.5%
Afternoon
31.2%
Evening
30.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Icy Hot consumers purchase?

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Why do Icy Hot consumers try new brands?

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Where do Icy Hot consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Icy Hot Target Market

Arrow and target

Who actually buys Icy Hot? Do these consumers match the intended target market of Icy Hot?

Thought bubble

What motivates the target market to purchase Icy Hot?

magnifying glass

What other target market should Icy Hot look at?

venn diagram

Which other brands have a similar target market?

About Our Icy Hot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.