Idahoan Consumer Insights

Who buys Idahoan? Idahoan consumers are generally very low income, Caucasian, and upper middle age. Idahoan consumers are more likely to purchase Idahoan during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Idahoan Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Idahoan Consumer Demographics

demographic
index
Female
100
Male
95
<24
103
25-34
93
35-44
93
45-54
116
55-64
114
65+
110
African American
106
Asian
42
Caucasian
110
Hispanic
66
demographic
index
Has Kids
97
No Kids
107
- $20k
138
$20k-40k
117
$40k-60k
113
$60k-80k
105
$80k-100k
91
$100k-125k
75
$125k +
56
No College
137
College
98
Adv. Degree
67

Understand Idahoan Consumer Behavior

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Idahoan Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.5x
Maruchan Ramen 5.1x
Banquet 4.7x
Velveeta 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
550

Where is Idahoan Purchased?

channels
index
Club
108
Dollar
27
Drug
9
Food
111
Gas & Convenience
4
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
93
Credit
85
Debit
105
Food Stamps
214

When is Idahoan Purchased?

day of week
Sun
18.2%
Mon
14.0%
Tue
12.7%
Wed
11.1%
Thu
11.2%
Fri
15.6%
Sat
17.3%
time of day
Morning
12.9%
Noon
19.2%
Afternoon
35.2%
Evening
27.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Idahoan consumers purchase?

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Why do Idahoan consumers try new brands?

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Where do Idahoan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Idahoan Target Market

Arrow and target

Who actually buys Idahoan? Do these consumers match the intended target market of Idahoan?

Thought bubble

What motivates the target market to purchase Idahoan?

magnifying glass

What other target market should Idahoan look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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