Idahoan Consumer Insights

Who buys Idahoan?

A Idahoan consumer is generally very low income, Caucasian, and upper middle age. Idahoan consumers are more likely to purchase Idahoan during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Idahoan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.6%
Total Basket $ (median)
$76.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Idahoan Consumer Demographics

demographic
index
Female
100
Male
95
<24
103
25-34
93
35-44
93
45-54
116
55-64
114
65+
110
African American
106
Asian
42
Caucasian
110
Hispanic
66
demographic
index
Has Kids
97
No Kids
107
- $20k
138
$20k-40k
117
$40k-60k
113
$60k-80k
105
$80k-100k
91
$100k-125k
75
$125k +
56
No College
137
College
98
Adv. Degree
67

Understand Idahoan Consumer Behavior

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Idahoan Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.5x
Maruchan Ramen 5.1x
Banquet 4.7x
Velveeta 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
550

Where is Idahoan Purchased?

channels
index
Club
108
Dollar
27
Drug
9
Food
111
Gas & Convenience
4
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
93
Credit
85
Debit
105
Food Stamps
214

When is Idahoan Purchased?

day of week
Sun
18.2%
Mon
14.0%
Tue
12.7%
Wed
11.1%
Thu
11.2%
Fri
15.6%
Sat
17.3%
time of day
Morning
12.9%
Noon
19.2%
Afternoon
35.2%
Evening
27.0%
Late
5.7%

About Our Idahoan Consumer Insights

How do we know who buys Idahoan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Idahoan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.