Imaginext Consumer Insights

Who buys Imaginext?

A Imaginext consumer is generally higher income, Hispanic, and lower middle age. Imaginext consumers are more likely to purchase Imaginext during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Imaginext Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.99
% of Basket $ (median)
24.4%
Total Basket $ (median)
$61.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imaginext Consumer Demographics

demographic
index
Female
103
Male
70
<24
32
25-34
121
35-44
121
45-54
63
55-64
58
65+
59
African American
60
Asian
89
Caucasian
104
Hispanic
104
demographic
index
Has Kids
129
No Kids
35
- $20k
71
$20k-40k
78
$40k-60k
100
$60k-80k
110
$80k-100k
100
$100k-125k
129
$125k +
107
No College
93
College
102
Adv. Degree
98

Understand Imaginext Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Imaginext Basket Affinity & Size

brand
basket affinity
Crayola 16.0x
Archer Farms 9.0x
Charmin 6.7x
Capri Sun 5.8x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
195

Where is Imaginext Purchased?

channels
index
Club
12
Dollar
23
Drug
0
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Gerber Graduates 1.6x
YoCrunch 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
89
Credit
93
Debit
121
Food Stamps
28

When is Imaginext Purchased?

day of week
Sun
13.4%
Mon
11.4%
Tue
10.8%
Wed
10.8%
Thu
13.2%
Fri
18.9%
Sat
21.5%
time of day
Morning
13.5%
Noon
20.4%
Afternoon
33.0%
Evening
25.2%
Late
7.9%

About Our Imaginext Consumer Insights

How do we know who buys Imaginext? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Imaginext consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.