Imaginext Consumer Insights

Who buys Imaginext?

A Imaginext consumer is generally higher income, Hispanic, and lower middle age. Imaginext consumers are more likely to purchase Imaginext during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Imaginext Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
24.4%
Total Basket $ (median)
$61.34

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Imaginext Consumer Demographics

demographic
index
Female
103
Male
70
<24
32
25-34
121
35-44
121
45-54
63
55-64
58
65+
59
African American
60
Asian
89
Caucasian
104
Hispanic
104
demographic
index
Has Kids
129
No Kids
35
- $20k
71
$20k-40k
78
$40k-60k
100
$60k-80k
110
$80k-100k
100
$100k-125k
129
$125k +
107
No College
93
College
102
Adv. Degree
98

Understand Imaginext Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Imaginext Basket Affinity & Size

brand
basket affinity
Crayola 16.0x
Archer Farms 9.0x
Charmin 6.7x
Capri Sun 5.8x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
195

Where is Imaginext Purchased?

channels
index
Club
12
Dollar
23
Drug
0
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Gerber Graduates 1.6x
YoCrunch 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
89
Credit
93
Debit
121
Food Stamps
28

When is Imaginext Purchased?

day of week
Sun
13.4%
Mon
11.4%
Tue
10.8%
Wed
10.8%
Thu
13.2%
Fri
18.9%
Sat
21.5%
time of day
Morning
13.5%
Noon
20.4%
Afternoon
33.0%
Evening
25.2%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Imaginext consumers purchase?

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Why do Imaginext consumers try new brands?

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Where do Imaginext consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Imaginext Target Market

Arrow and target

Who actually buys Imaginext? Do these consumers match the intended target market of Imaginext?

Thought bubble

What motivates the target market to purchase Imaginext?

magnifying glass

What other target market should Imaginext look at?

venn diagram

Which other brands have a similar target market?

About Our Imaginext Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.