Imodium Consumer Insights

Who buys Imodium?

A Imodium consumer is generally very high income, Hispanic, and senior age. Imodium consumers are more likely to purchase Imodium during larger pantry stocking trips. Brands such as Always, Gatorade G2, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Imodium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.79
% of Basket $ (median)
26.9%
Total Basket $ (median)
$29.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imodium Consumer Demographics

demographic
index
Female
97
Male
130
<24
84
25-34
80
35-44
92
45-54
105
55-64
171
65+
183
African American
99
Asian
94
Caucasian
99
Hispanic
110
demographic
index
Has Kids
87
No Kids
130
- $20k
92
$20k-40k
94
$40k-60k
92
$60k-80k
104
$80k-100k
107
$100k-125k
95
$125k +
119
No College
105
College
98
Adv. Degree
105

Understand Imodium Consumer Behavior

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Imodium Basket Affinity & Size

brand
basket affinity
Always 6.3x
Gatorade G2 6.2x
Listerine 5.6x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
164

Where is Imodium Purchased?

channels
index
Beauty
9
Club
39
Dollar
125
Drug
526
Food
52
Gas & Convenience
14
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Eggland's Best 1.4x
Listerine 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
149
Credit
85
Debit
101
Food Stamps
20

When is Imodium Purchased?

day of week
Sun
15.0%
Mon
14.5%
Tue
14.2%
Wed
13.1%
Thu
12.9%
Fri
14.9%
Sat
15.4%
time of day
Morning
20.4%
Noon
19.0%
Afternoon
30.3%
Evening
23.5%
Late
6.7%

About Our Imodium Consumer Insights

How do we know who buys Imodium? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Imodium consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.