Imodium Consumer Insights

Who buys Imodium? A Imodium consumer is generally very high income, Hispanic, and senior age. Imodium consumers are more likely to purchase Imodium during larger pantry stocking trips. Brands such as Always, Gatorade G2, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Imodium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.79
% of Basket $ (median)
26.9%
Total Basket $ (median)
$29.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Imodium Consumer Demographics

demographic
index
Female
97
Male
130
<24
84
25-34
80
35-44
92
45-54
105
55-64
171
65+
183
African American
99
Asian
94
Caucasian
99
Hispanic
110
demographic
index
Has Kids
87
No Kids
130
- $20k
92
$20k-40k
94
$40k-60k
92
$60k-80k
104
$80k-100k
107
$100k-125k
95
$125k +
119
No College
105
College
98
Adv. Degree
105

Understand Imodium Consumer Behavior

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Imodium Basket Affinity & Size

brand
basket affinity
Always 6.3x
Gatorade G2 6.2x
Listerine 5.6x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
164

Where is Imodium Purchased?

channels
index
Beauty
9
Club
39
Dollar
125
Drug
526
Food
52
Gas & Convenience
14
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Eggland's Best 1.4x
Listerine 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
149
Credit
85
Debit
101
Food Stamps
20

When is Imodium Purchased?

day of week
Sun
15.0%
Mon
14.5%
Tue
14.2%
Wed
13.1%
Thu
12.9%
Fri
14.9%
Sat
15.4%
time of day
Morning
20.4%
Noon
19.0%
Afternoon
30.3%
Evening
23.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Imodium consumers purchase?

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Why do Imodium consumers try new brands?

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Where do Imodium consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Imodium Target Market

Arrow and target

Who actually buys Imodium? Do these consumers match the intended target market of Imodium?

Thought bubble

What motivates the target market to purchase Imodium?

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What other target market should Imodium look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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