Imperial Dragon Consumer Insights

Who buys Imperial Dragon? A Imperial Dragon consumer is generally very low income, Asian, and adolescent age. Imperial Dragon consumers are more likely to purchase Imperial Dragon during larger pantry stocking trips. Brands such as Generic Pma, Farmers Market, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Imperial Dragon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.36

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Imperial Dragon Consumer Demographics

demographic
index
Female
98
Male
120
<24
140
25-34
135
35-44
106
45-54
65
55-64
43
65+
53
African American
96
Asian
560
Caucasian
54
Hispanic
78
demographic
index
Has Kids
107
No Kids
84
- $20k
128
$20k-40k
121
$40k-60k
119
$60k-80k
102
$80k-100k
117
$100k-125k
51
$125k +
50
No College
99
College
100
Adv. Degree
99

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Imperial Dragon Basket Affinity & Size

brand
basket affinity
Generic Pma 9.3x
Farmers Market 9.0x
Blue Bonnet 7.8x
Swanson 7.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
468

Where is Imperial Dragon Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Jennie-O 1.6x
Marketside 1.6x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
89
Credit
99
Debit
102
Food Stamps
162

When is Imperial Dragon Purchased?

day of week
Sun
16.0%
Mon
14.5%
Tue
12.9%
Wed
11.4%
Thu
12.8%
Fri
14.4%
Sat
17.9%
time of day
Morning
13.2%
Noon
12.4%
Afternoon
33.9%
Evening
30.5%
Late
10.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Imperial Dragon consumers purchase?

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Why do Imperial Dragon consumers try new brands?

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Where do Imperial Dragon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Imperial Dragon Target Market

Arrow and target

Who actually buys Imperial Dragon? Do these consumers match the intended target market of Imperial Dragon?

Thought bubble

What motivates the target market to purchase Imperial Dragon?

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What other target market should Imperial Dragon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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