Imperial Dragon Consumer Insights

Who buys Imperial Dragon?

A Imperial Dragon consumer is generally very low income, Asian, and adolescent age. Imperial Dragon consumers are more likely to purchase Imperial Dragon during larger pantry stocking trips. Brands such as Generic Pma, Farmers Market, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Imperial Dragon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imperial Dragon Consumer Demographics

demographic
index
Female
98
Male
120
<24
140
25-34
135
35-44
106
45-54
65
55-64
43
65+
53
African American
96
Asian
560
Caucasian
54
Hispanic
78
demographic
index
Has Kids
107
No Kids
84
- $20k
128
$20k-40k
121
$40k-60k
119
$60k-80k
102
$80k-100k
117
$100k-125k
51
$125k +
50
No College
99
College
100
Adv. Degree
99

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Imperial Dragon Basket Affinity & Size

brand
basket affinity
Generic Pma 9.3x
Farmers Market 9.0x
Blue Bonnet 7.8x
Swanson 7.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
468

Where is Imperial Dragon Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Jennie-O 1.6x
Marketside 1.6x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
89
Credit
99
Debit
102
Food Stamps
162

When is Imperial Dragon Purchased?

day of week
Sun
16.0%
Mon
14.5%
Tue
12.9%
Wed
11.4%
Thu
12.8%
Fri
14.4%
Sat
17.9%
time of day
Morning
13.2%
Noon
12.4%
Afternoon
33.9%
Evening
30.5%
Late
10.0%

About Our Imperial Dragon Consumer Insights

How do we know who buys Imperial Dragon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Imperial Dragon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.