Imperial Nuts Consumer Insights

Who buys Imperial Nuts?

A Imperial Nuts consumer is generally slightly lower income, African American, and senior age. Imperial Nuts consumers are more likely to purchase Imperial Nuts during larger pantry stocking trips. Brands such as Armour, Lays Wavy, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Imperial Nuts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
17.1%
Total Basket $ (median)
$14.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imperial Nuts Consumer Demographics

demographic
index
Female
102
Male
82
<24
83
25-34
60
35-44
90
45-54
130
55-64
170
65+
238
African American
219
Asian
17
Caucasian
109
Hispanic
43
demographic
index
Has Kids
77
No Kids
153
- $20k
118
$20k-40k
138
$40k-60k
144
$60k-80k
88
$80k-100k
77
$100k-125k
56
$125k +
52
No College
153
College
92
Adv. Degree
78

Understand Imperial Nuts Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Imperial Nuts Basket Affinity & Size

brand
basket affinity
Armour 18.5x
Lays Wavy 12.9x
Hunt's Snack Pack 10.7x
Starkist 9.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
163

Where is Imperial Nuts Purchased?

channels
index
Dollar
4749
Drug
30
Food
14
Gas & Convenience
1
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Armour 2.2x
Sunbeam 2.0x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
164
Credit
83
Debit
83
Food Stamps
98

When is Imperial Nuts Purchased?

day of week
Sun
13.3%
Mon
11.3%
Tue
15.8%
Wed
13.2%
Thu
13.0%
Fri
14.6%
Sat
18.8%
time of day
Morning
11.6%
Noon
17.9%
Afternoon
36.3%
Evening
31.4%
Late
2.9%

About Our Imperial Nuts Consumer Insights

How do we know who buys Imperial Nuts? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Imperial Nuts consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.