Imperial Nuts Consumer Insights

Who buys Imperial Nuts? A Imperial Nuts consumer is generally slightly lower income, African American, and senior age. Imperial Nuts consumers are more likely to purchase Imperial Nuts during larger pantry stocking trips. Brands such as Armour, Lays Wavy, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Imperial Nuts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
17.1%
Total Basket $ (median)
$14.60

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Imperial Nuts Consumer Demographics

demographic
index
Female
102
Male
82
<24
83
25-34
60
35-44
90
45-54
130
55-64
170
65+
238
African American
219
Asian
17
Caucasian
109
Hispanic
43
demographic
index
Has Kids
77
No Kids
153
- $20k
118
$20k-40k
138
$40k-60k
144
$60k-80k
88
$80k-100k
77
$100k-125k
56
$125k +
52
No College
153
College
92
Adv. Degree
78

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Imperial Nuts Basket Affinity & Size

brand
basket affinity
Armour 18.5x
Lays Wavy 12.9x
Hunt's Snack Pack 10.7x
Starkist 9.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
163

Where is Imperial Nuts Purchased?

channels
index
Dollar
4749
Drug
30
Food
14
Gas & Convenience
1
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Armour 2.2x
Sunbeam 2.0x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
164
Credit
83
Debit
83
Food Stamps
98

When is Imperial Nuts Purchased?

day of week
Sun
13.3%
Mon
11.3%
Tue
15.8%
Wed
13.2%
Thu
13.0%
Fri
14.6%
Sat
18.8%
time of day
Morning
11.6%
Noon
17.9%
Afternoon
36.3%
Evening
31.4%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Imperial Nuts consumers purchase?

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Why do Imperial Nuts consumers try new brands?

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Where do Imperial Nuts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Imperial Nuts Target Market

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Who actually buys Imperial Nuts? Do these consumers match the intended target market of Imperial Nuts?

Thought bubble

What motivates the target market to purchase Imperial Nuts?

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What other target market should Imperial Nuts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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