Imperial Spread Consumer Insights

Who buys Imperial Spread?

A Imperial Spread consumer is generally very low income, African American, and adolescent age. Imperial Spread consumers are more likely to purchase Imperial Spread during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Imperial Spread Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$0.99
% of Basket $ (median)
2.1%
Total Basket $ (median)
$48.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imperial Spread Consumer Demographics

demographic
index
Female
100
Male
97
<24
124
25-34
108
35-44
91
45-54
95
55-64
116
65+
120
African American
165
Asian
79
Caucasian
95
Hispanic
114
demographic
index
Has Kids
100
No Kids
101
- $20k
147
$20k-40k
141
$40k-60k
112
$60k-80k
101
$80k-100k
78
$100k-125k
71
$125k +
43
No College
142
College
96
Adv. Degree
68

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Imperial Spread Basket Affinity & Size

brand
basket affinity
Bar-S 5.8x
Maruchan Ramen 4.8x
Duncan Hines 4.8x
Shedd's Country Crock 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
471

Where is Imperial Spread Purchased?

channels
index
Club
3
Dollar
184
Drug
12
Food
176
Gas & Convenience
27
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Bar-S 1.6x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
147
Credit
63
Debit
93
Food Stamps
234

When is Imperial Spread Purchased?

day of week
Sun
15.9%
Mon
12.9%
Tue
12.6%
Wed
12.7%
Thu
12.0%
Fri
15.6%
Sat
18.3%
time of day
Morning
15.3%
Noon
17.7%
Afternoon
35.0%
Evening
25.7%
Late
6.2%

Get More Imperial Spread Data

Contact us for the latest Imperial Spread consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Imperial Spread consumers switch to?

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Why do consumers stop buying Imperial Spread products?

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Which retailers do Imperial Spread shoppers prefer to shop at?

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What motivates consumers to try Imperial Spread products?

Research the Imperial Spread Target Market

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Who actually buys Imperial Spread? Do these consumers match the intended target market of Imperial Spread?

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What motivates the target market to buy Imperial Spread?

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What other target market should Imperial Spread look at?

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Which other brands have a similar target market?

About Our Imperial Spread Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.