Imperial Sugar Consumer Insights

Who buys Imperial Sugar?

A Imperial Sugar consumer is generally slightly higher income, African American, and older age. Imperial Sugar consumers are more likely to purchase Imperial Sugar during larger pantry stocking trips. Brands such as Duncan Hines, Borden, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Imperial Sugar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.0%
Total Basket $ (median)
$64.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imperial Sugar Consumer Demographics

demographic
index
Female
99
Male
110
<24
106
25-34
91
35-44
102
45-54
96
55-64
123
65+
100
African American
194
Asian
162
Caucasian
84
Hispanic
151
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
95
$40k-60k
105
$60k-80k
76
$80k-100k
136
$100k-125k
99
$125k +
87
No College
109
College
96
Adv. Degree
107

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Imperial Sugar Basket Affinity & Size

brand
basket affinity
Duncan Hines 7.1x
Borden 6.1x
Ro-Tel 5.8x
Bar-S 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
391

Where is Imperial Sugar Purchased?

channels
index
Club
373
Dollar
1
Drug
34
Food
78
Gas & Convenience
1
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.5x
Natures Own 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
90
Credit
96
Debit
112
Food Stamps
102

When is Imperial Sugar Purchased?

day of week
Sun
15.9%
Mon
13.0%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
16.3%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
35.4%
Evening
24.8%
Late
5.2%

Get More Imperial Sugar Data

Contact us for the latest Imperial Sugar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Imperial Sugar consumers switch to?

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Why do consumers stop buying Imperial Sugar products?

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Which retailers do Imperial Sugar shoppers prefer to shop at?

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What motivates consumers to try Imperial Sugar products?

Research the Imperial Sugar Target Market

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Who actually buys Imperial Sugar? Do these consumers match the intended target market of Imperial Sugar?

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What motivates the target market to buy Imperial Sugar?

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What other target market should Imperial Sugar look at?

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Which other brands have a similar target market?

About Our Imperial Sugar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.