Imperial Sugar Consumer Insights

Who buys Imperial Sugar?

A Imperial Sugar consumer is generally slightly higher income, African American, and older age. Imperial Sugar consumers are more likely to purchase Imperial Sugar during larger pantry stocking trips. Brands such as Duncan Hines, Borden, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Imperial Sugar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.0%
Total Basket $ (median)
$64.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Imperial Sugar Consumer Demographics

demographic
index
Female
99
Male
110
<24
106
25-34
91
35-44
102
45-54
96
55-64
123
65+
100
African American
194
Asian
162
Caucasian
84
Hispanic
151
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
95
$40k-60k
105
$60k-80k
76
$80k-100k
136
$100k-125k
99
$125k +
87
No College
109
College
96
Adv. Degree
107

Understand Imperial Sugar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Imperial Sugar Basket Affinity & Size

brand
basket affinity
Duncan Hines 7.1x
Borden 6.1x
Ro-Tel 5.8x
Bar-S 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
391

Where is Imperial Sugar Purchased?

channels
index
Club
373
Dollar
1
Drug
34
Food
78
Gas & Convenience
1
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.5x
Natures Own 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
90
Credit
96
Debit
112
Food Stamps
102

When is Imperial Sugar Purchased?

day of week
Sun
15.9%
Mon
13.0%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
16.3%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
35.4%
Evening
24.8%
Late
5.2%

About Our Imperial Sugar Consumer Insights

How do we know who buys Imperial Sugar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Imperial Sugar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.