Imperial Sugar Consumer Insights

Who buys Imperial Sugar? A Imperial Sugar consumer is generally slightly higher income, African American, and older age. Imperial Sugar consumers are more likely to purchase Imperial Sugar during larger pantry stocking trips. Brands such as Duncan Hines, Borden, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Imperial Sugar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.0%
Total Basket $ (median)
$64.26

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Imperial Sugar Consumer Demographics

demographic
index
Female
99
Male
110
<24
106
25-34
91
35-44
102
45-54
96
55-64
123
65+
100
African American
194
Asian
162
Caucasian
84
Hispanic
151
demographic
index
Has Kids
102
No Kids
95
- $20k
115
$20k-40k
95
$40k-60k
105
$60k-80k
76
$80k-100k
136
$100k-125k
99
$125k +
87
No College
109
College
96
Adv. Degree
107

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Imperial Sugar Basket Affinity & Size

brand
basket affinity
Duncan Hines 7.1x
Borden 6.1x
Ro-Tel 5.8x
Bar-S 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
391

Where is Imperial Sugar Purchased?

channels
index
Club
373
Dollar
1
Drug
34
Food
78
Gas & Convenience
1
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.5x
Natures Own 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
90
Credit
96
Debit
112
Food Stamps
102

When is Imperial Sugar Purchased?

day of week
Sun
15.9%
Mon
13.0%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
16.3%
Sat
17.3%
time of day
Morning
16.6%
Noon
18.0%
Afternoon
35.4%
Evening
24.8%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Imperial Sugar consumers purchase?

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Why do Imperial Sugar consumers try new brands?

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Where do Imperial Sugar consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Imperial Sugar Target Market

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Who actually buys Imperial Sugar? Do these consumers match the intended target market of Imperial Sugar?

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What motivates the target market to purchase Imperial Sugar?

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What other target market should Imperial Sugar look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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