Indian Summer Consumer Insights

Who buys Indian Summer?

A Indian Summer consumer is generally very low income, Caucasian, and adolescent age. Indian Summer consumers are more likely to purchase Indian Summer during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Oikos, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Indian Summer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.8%
Total Basket $ (median)
$60.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Indian Summer Consumer Demographics

demographic
index
Female
102
Male
78
<24
151
25-34
104
35-44
101
45-54
94
55-64
82
65+
79
African American
71
Asian
35
Caucasian
115
Hispanic
54
demographic
index
Has Kids
108
No Kids
82
- $20k
129
$20k-40k
84
$40k-60k
93
$60k-80k
128
$80k-100k
93
$100k-125k
91
$125k +
88
No College
76
College
106
Adv. Degree
101

Understand Indian Summer Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Indian Summer Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 6.5x
Dannon Oikos 5.6x
Kool-Aid 5.4x
Gatorade G2 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
502

Where is Indian Summer Purchased?

channels
index
Drug
202
Food
45
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.9x
Dannon Oikos 1.9x
Farmers Market 1.9x
Lean Cuisine 1.8x

How Did They Pay?

method
index
Cash
130
Credit
104
Debit
73
Food Stamps
181

When is Indian Summer Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
10.8%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
20.4%
time of day
Morning
15.4%
Noon
16.5%
Afternoon
31.5%
Evening
24.4%
Late
12.2%

Get More Indian Summer Data

Better understand Indian Summer consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Indian Summer consumers switch to?

Stop sign

Why do consumers stop buying Indian Summer products?

Store front

Which retailers do Indian Summer shoppers prefer to shop at?

Sale sign

What motivates consumers to try Indian Summer products?

Research the Indian Summer Target Market

Arrow and target

Who actually buys Indian Summer? Do these consumers match the intended target market of Indian Summer?

Thought bubble

What motivates the target market to buy Indian Summer?

Magnifying glass

What other target market should Indian Summer look at?

Venn diagram

Which other brands have a similar target market?

About Our Indian Summer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.