Indian Summer Consumer Insights

Who buys Indian Summer?

A Indian Summer consumer is generally very low income, Caucasian, and adolescent age. Indian Summer consumers are more likely to purchase Indian Summer during larger pantry stocking trips. Brands such as Bolthouse Farms, Dannon Oikos, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Indian Summer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.8%
Total Basket $ (median)
$60.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Indian Summer Consumer Demographics

demographic
index
Female
102
Male
78
<24
151
25-34
104
35-44
101
45-54
94
55-64
82
65+
79
African American
71
Asian
35
Caucasian
115
Hispanic
54
demographic
index
Has Kids
108
No Kids
82
- $20k
129
$20k-40k
84
$40k-60k
93
$60k-80k
128
$80k-100k
93
$100k-125k
91
$125k +
88
No College
76
College
106
Adv. Degree
101

Understand Indian Summer Consumer Behavior

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Indian Summer Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 6.5x
Dannon Oikos 5.6x
Kool-Aid 5.4x
Gatorade G2 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
502

Where is Indian Summer Purchased?

channels
index
Drug
202
Food
45
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.9x
Dannon Oikos 1.9x
Farmers Market 1.9x
Lean Cuisine 1.8x

How Did They Pay?

method
index
Cash
130
Credit
104
Debit
73
Food Stamps
181

When is Indian Summer Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
10.8%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
20.4%
time of day
Morning
15.4%
Noon
16.5%
Afternoon
31.5%
Evening
24.4%
Late
12.2%

About Our Indian Summer Consumer Insights

How do we know who buys Indian Summer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Indian Summer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.