Infusium 23 Consumer Insights

Who buys Infusium 23? Infusium 23 consumers are generally median income, African American, and adolescent age. Infusium 23 consumers are more likely to purchase Infusium 23 during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Infusium 23 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Infusium 23 Consumer Demographics

demographic
index
Female
103
Male
72
<24
169
25-34
106
35-44
109
45-54
83
55-64
67
65+
54
African American
111
Asian
61
Caucasian
103
Hispanic
104
demographic
index
Has Kids
99
No Kids
102
- $20k
109
$20k-40k
113
$40k-60k
94
$60k-80k
120
$80k-100k
68
$100k-125k
114
$125k +
76
No College
102
College
105
Adv. Degree
72

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Infusium 23 Basket Affinity & Size

brand
basket affinity
Quaker Chewy 14.6x
Kellogg's 14.1x
Olay 12.5x
CoverGirl 11.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
444

Where is Infusium 23 Purchased?

channels
index
Beauty
1300
Dollar
3
Drug
245
Food
178
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.8x
Marlboro Gold Pack 1.7x
Boars Head 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
140
Credit
65
Debit
115
Food Stamps
87

When is Infusium 23 Purchased?

day of week
Sun
16.8%
Mon
12.8%
Tue
13.4%
Wed
14.2%
Thu
12.5%
Fri
14.4%
Sat
15.9%
time of day
Morning
13.3%
Noon
20.9%
Afternoon
33.6%
Evening
26.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Infusium 23 consumers purchase?

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Why do Infusium 23 consumers try new brands?

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Where do Infusium 23 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Infusium 23 Target Market

Arrow and target

Who actually buys Infusium 23? Do these consumers match the intended target market of Infusium 23?

Thought bubble

What motivates the target market to purchase Infusium 23?

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What other target market should Infusium 23 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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