Infusium 23 Consumer Insights

Who buys Infusium 23?

A Infusium 23 consumer is generally median income, African American, and adolescent age. Infusium 23 consumers are more likely to purchase Infusium 23 during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Infusium 23 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Infusium 23 Consumer Demographics

demographic
index
Female
103
Male
72
<24
169
25-34
106
35-44
109
45-54
83
55-64
67
65+
54
African American
111
Asian
61
Caucasian
103
Hispanic
104
demographic
index
Has Kids
99
No Kids
102
- $20k
109
$20k-40k
113
$40k-60k
94
$60k-80k
120
$80k-100k
68
$100k-125k
114
$125k +
76
No College
102
College
105
Adv. Degree
72

Understand Infusium 23 Consumer Behavior

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Infusium 23 Basket Affinity & Size

brand
basket affinity
Quaker Chewy 14.6x
Kellogg's 14.1x
Olay 12.5x
CoverGirl 11.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
444

Where is Infusium 23 Purchased?

channels
index
Beauty
1300
Dollar
3
Drug
245
Food
178
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.8x
Marlboro Gold Pack 1.7x
Boars Head 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
140
Credit
65
Debit
115
Food Stamps
87

When is Infusium 23 Purchased?

day of week
Sun
16.8%
Mon
12.8%
Tue
13.4%
Wed
14.2%
Thu
12.5%
Fri
14.4%
Sat
15.9%
time of day
Morning
13.3%
Noon
20.9%
Afternoon
33.6%
Evening
26.9%
Late
5.4%

About Our Infusium 23 Consumer Insights

How do we know who buys Infusium 23? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Infusium 23 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.