International Delight Consumer Insights

Who buys International Delight?

A International Delight consumer is generally slightly lower income, Caucasian, and older age. International Delight consumers are more likely to purchase International Delight during larger pantry stocking trips. Brands such as Maxwell House, Sunny Meadow, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

International Delight Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

International Delight Consumer Demographics

demographic
index
Female
100
Male
99
<24
77
25-34
100
35-44
96
45-54
105
55-64
118
65+
92
African American
77
Asian
66
Caucasian
107
Hispanic
80
demographic
index
Has Kids
96
No Kids
109
- $20k
94
$20k-40k
111
$40k-60k
113
$60k-80k
104
$80k-100k
103
$100k-125k
88
$125k +
70
No College
114
College
100
Adv. Degree
83

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International Delight Basket Affinity & Size

brand
basket affinity
Maxwell House 4.3x
Sunny Meadow 3.5x
Hillshire Farm 3.4x
YoCrunch 3.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
423

Where is International Delight Purchased?

channels
index
Club
72
Dollar
31
Drug
17
Food
120
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coffee-mate 1.4x
Maxwell House 1.4x
Marlboro Gold Pack 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
99
Credit
95
Debit
103
Food Stamps
135

When is International Delight Purchased?

day of week
Sun
18.1%
Mon
13.4%
Tue
12.5%
Wed
12.3%
Thu
11.8%
Fri
14.6%
Sat
17.3%
time of day
Morning
15.7%
Noon
16.1%
Afternoon
33.8%
Evening
27.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do International Delight consumers purchase?

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Why do International Delight consumers try new brands?

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Where do International Delight consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the International Delight Target Market

Arrow and target

Who actually buys International Delight? Do these consumers match the intended target market of International Delight?

Thought bubble

What motivates the target market to purchase International Delight?

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What other target market should International Delight look at?

venn diagram

Which other brands have a similar target market?

About Our International Delight Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.