International Delight Consumer Insights

Who buys International Delight?

A International Delight consumer is generally slightly lower income, Caucasian, and older age. International Delight consumers are more likely to purchase International Delight during larger pantry stocking trips. Brands such as Maxwell House, Sunny Meadow, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

International Delight Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

International Delight Consumer Demographics

demographic
index
Female
100
Male
99
<24
77
25-34
100
35-44
96
45-54
105
55-64
118
65+
92
African American
77
Asian
66
Caucasian
107
Hispanic
80
demographic
index
Has Kids
96
No Kids
109
- $20k
94
$20k-40k
111
$40k-60k
113
$60k-80k
104
$80k-100k
103
$100k-125k
88
$125k +
70
No College
114
College
100
Adv. Degree
83

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International Delight Basket Affinity & Size

brand
basket affinity
Maxwell House 4.3x
Sunny Meadow 3.5x
Hillshire Farm 3.4x
YoCrunch 3.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
423

Where is International Delight Purchased?

channels
index
Club
72
Dollar
31
Drug
17
Food
120
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coffee-mate 1.4x
Maxwell House 1.4x
Marlboro Gold Pack 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
99
Credit
95
Debit
103
Food Stamps
135

When is International Delight Purchased?

day of week
Sun
18.1%
Mon
13.4%
Tue
12.5%
Wed
12.3%
Thu
11.8%
Fri
14.6%
Sat
17.3%
time of day
Morning
15.7%
Noon
16.1%
Afternoon
33.8%
Evening
27.7%
Late
6.7%

Get More International Delight Data

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Find Answers to Questions

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Which brands do International Delight consumers switch to?

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Why do consumers stop buying International Delight products?

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Which retailers do International Delight shoppers prefer to shop at?

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What motivates consumers to try International Delight products?

Research the International Delight Target Market

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Who actually buys International Delight? Do these consumers match the intended target market of International Delight?

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What motivates the target market to buy International Delight?

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What other target market should International Delight look at?

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Which other brands have a similar target market?

About Our International Delight Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.