Intex Consumer Insights

Who buys Intex?

A Intex consumer is generally lower income, African American, and young adult age. Intex consumers are more likely to purchase Intex during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Intex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$56.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Intex Consumer Demographics

demographic
index
Female
102
Male
85
<24
114
25-34
120
35-44
98
45-54
87
55-64
81
65+
70
African American
114
Asian
88
Caucasian
98
Hispanic
110
demographic
index
Has Kids
108
No Kids
81
- $20k
103
$20k-40k
131
$40k-60k
100
$60k-80k
90
$80k-100k
99
$100k-125k
91
$125k +
80
No College
100
College
104
Adv. Degree
83

Understand Intex Consumer Behavior

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Intex Basket Affinity & Size

brand
basket affinity
Crayola 7.8x
Gerber Graduates 6.1x
Kool-Aid 5.0x
Energizer 5.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
225

Where is Intex Purchased?

channels
index
Club
45
Dollar
8
Drug
7
Food
7
Mass
202
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Gerber Graduates 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
114
Food Stamps
48

When is Intex Purchased?

day of week
Sun
12.1%
Mon
11.1%
Tue
10.9%
Wed
12.3%
Thu
14.7%
Fri
19.4%
Sat
19.4%
time of day
Morning
12.5%
Noon
14.5%
Afternoon
32.5%
Evening
27.6%
Late
12.8%

About Our Intex Consumer Insights

How do we know who buys Intex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Intex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.