Intex Consumer Insights

Who buys Intex? A Intex consumer is generally lower income, African American, and young adult age. Intex consumers are more likely to purchase Intex during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Intex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$56.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Intex Consumer Demographics

demographic
index
Female
102
Male
85
<24
114
25-34
120
35-44
98
45-54
87
55-64
81
65+
70
African American
114
Asian
88
Caucasian
98
Hispanic
110
demographic
index
Has Kids
108
No Kids
81
- $20k
103
$20k-40k
131
$40k-60k
100
$60k-80k
90
$80k-100k
99
$100k-125k
91
$125k +
80
No College
100
College
104
Adv. Degree
83

Understand Intex Consumer Behavior

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Intex Basket Affinity & Size

brand
basket affinity
Crayola 7.8x
Gerber Graduates 6.1x
Kool-Aid 5.0x
Energizer 5.0x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
225

Where is Intex Purchased?

channels
index
Club
45
Dollar
8
Drug
7
Food
7
Mass
202
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Armour 1.5x
Gerber Graduates 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
91
Credit
99
Debit
114
Food Stamps
48

When is Intex Purchased?

day of week
Sun
12.1%
Mon
11.1%
Tue
10.9%
Wed
12.3%
Thu
14.7%
Fri
19.4%
Sat
19.4%
time of day
Morning
12.5%
Noon
14.5%
Afternoon
32.5%
Evening
27.6%
Late
12.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Intex consumers purchase?

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Why do Intex consumers try new brands?

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Where do Intex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Intex Target Market

Arrow and target

Who actually buys Intex? Do these consumers match the intended target market of Intex?

Thought bubble

What motivates the target market to purchase Intex?

magnifying glass

What other target market should Intex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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