Irish Spring Consumer Insights

Who buys Irish Spring? Irish Spring consumers are generally very low income, Asian, and adolescent age. Irish Spring consumers are more likely to purchase Irish Spring during larger pantry stocking trips. Brands such as Softsoap, Colgate, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Irish Spring Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$42.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Irish Spring Consumer Demographics

demographic
index
Female
99
Male
108
<24
123
25-34
104
35-44
96
45-54
101
55-64
97
65+
99
African American
167
Asian
171
Caucasian
85
Hispanic
126
demographic
index
Has Kids
94
No Kids
114
- $20k
113
$20k-40k
101
$40k-60k
107
$60k-80k
108
$80k-100k
92
$100k-125k
92
$125k +
84
No College
119
College
97
Adv. Degree
94

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Irish Spring Basket Affinity & Size

brand
basket affinity
Softsoap 11.8x
Colgate 6.4x
Suave 6.1x
Crest 5.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
283

Where is Irish Spring Purchased?

channels
index
Beauty
6
Club
103
Dollar
212
Drug
465
Food
58
Gas & Convenience
5
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.3x
Red Bull 1.3x
Bud Light 1.3x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
90
Food Stamps
48

When is Irish Spring Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
12.8%
Wed
11.9%
Thu
12.6%
Fri
14.8%
Sat
17.1%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
32.5%
Evening
28.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Irish Spring consumers purchase?

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Why do Irish Spring consumers try new brands?

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Where do Irish Spring consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Irish Spring Target Market

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Who actually buys Irish Spring? Do these consumers match the intended target market of Irish Spring?

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What motivates the target market to purchase Irish Spring?

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What other target market should Irish Spring look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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