Irish Spring Consumer Insights

Who buys Irish Spring?

A Irish Spring consumer is generally very low income, Asian, and adolescent age. Irish Spring consumers are more likely to purchase Irish Spring during larger pantry stocking trips. Brands such as Softsoap, Colgate, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Irish Spring Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$42.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Irish Spring Consumer Demographics

demographic
index
Female
99
Male
108
<24
123
25-34
104
35-44
96
45-54
101
55-64
97
65+
99
African American
167
Asian
171
Caucasian
85
Hispanic
126
demographic
index
Has Kids
94
No Kids
114
- $20k
113
$20k-40k
101
$40k-60k
107
$60k-80k
108
$80k-100k
92
$100k-125k
92
$125k +
84
No College
119
College
97
Adv. Degree
94

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Irish Spring Basket Affinity & Size

brand
basket affinity
Softsoap 11.8x
Colgate 6.4x
Suave 6.1x
Crest 5.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
283

Where is Irish Spring Purchased?

channels
index
Beauty
6
Club
103
Dollar
212
Drug
465
Food
58
Gas & Convenience
5
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.3x
Red Bull 1.3x
Bud Light 1.3x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
90
Food Stamps
48

When is Irish Spring Purchased?

day of week
Sun
17.7%
Mon
13.1%
Tue
12.8%
Wed
11.9%
Thu
12.6%
Fri
14.8%
Sat
17.1%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
32.5%
Evening
28.2%
Late
6.6%

Get More Irish Spring Data

Better understand Irish Spring consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Irish Spring consumers switch to?

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Why do consumers stop buying Irish Spring products?

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Which retailers do Irish Spring shoppers prefer to shop at?

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What motivates consumers to try Irish Spring products?

Research the Irish Spring Target Market

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Who actually buys Irish Spring? Do these consumers match the intended target market of Irish Spring?

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What motivates the target market to buy Irish Spring?

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What other target market should Irish Spring look at?

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Which other brands have a similar target market?

About Our Irish Spring Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.