Irish Spring Signature Consumer Insights

Who buys Irish Spring Signature?

A Irish Spring Signature consumer is generally very low income, African American, and young adult age. Irish Spring Signature consumers are more likely to purchase Irish Spring Signature during larger pantry stocking trips. Brands such as Softsoap, Glade, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Irish Spring Signature Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
11.7%
Total Basket $ (median)
$33.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Irish Spring Signature Consumer Demographics

demographic
index
Female
100
Male
98
<24
96
25-34
109
35-44
104
45-54
96
55-64
82
65+
46
African American
225
Asian
143
Caucasian
84
Hispanic
113
demographic
index
Has Kids
96
No Kids
109
- $20k
124
$20k-40k
121
$40k-60k
114
$60k-80k
102
$80k-100k
91
$100k-125k
79
$125k +
61
No College
118
College
100
Adv. Degree
78

Understand Irish Spring Signature Consumer Behavior

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Irish Spring Signature Basket Affinity & Size

brand
basket affinity
Softsoap 25.3x
Glade 10.2x
Olay 7.2x
Hefty 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
306

Where is Irish Spring Signature Purchased?

channels
index
Beauty
13
Drug
368
Food
16
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Marlboro Gold Pack 1.7x
Cottonelle 1.6x
Cadbury 1.6x

How Did They Pay?

method
index
Cash
118
Credit
75
Debit
114
Food Stamps
80

When is Irish Spring Signature Purchased?

day of week
Sun
15.5%
Mon
13.6%
Tue
13.4%
Wed
12.0%
Thu
11.7%
Fri
16.4%
Sat
17.5%
time of day
Morning
16.6%
Noon
15.0%
Afternoon
32.9%
Evening
27.0%
Late
8.5%

About Our Irish Spring Signature Consumer Insights

How do we know who buys Irish Spring Signature? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Irish Spring Signature consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.