Irish Spring Signature Consumer Insights

Who buys Irish Spring Signature? A Irish Spring Signature consumer is generally very low income, African American, and young adult age. Irish Spring Signature consumers are more likely to purchase Irish Spring Signature during larger pantry stocking trips. Brands such as Softsoap, Glade, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Irish Spring Signature Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
11.7%
Total Basket $ (median)
$33.98

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Irish Spring Signature Consumer Demographics

demographic
index
Female
100
Male
98
<24
96
25-34
109
35-44
104
45-54
96
55-64
82
65+
46
African American
225
Asian
143
Caucasian
84
Hispanic
113
demographic
index
Has Kids
96
No Kids
109
- $20k
124
$20k-40k
121
$40k-60k
114
$60k-80k
102
$80k-100k
91
$100k-125k
79
$125k +
61
No College
118
College
100
Adv. Degree
78

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Irish Spring Signature Basket Affinity & Size

brand
basket affinity
Softsoap 25.3x
Glade 10.2x
Olay 7.2x
Hefty 7.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
306

Where is Irish Spring Signature Purchased?

channels
index
Beauty
13
Drug
368
Food
16
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Marlboro Gold Pack 1.7x
Cottonelle 1.6x
Cadbury 1.6x

How Did They Pay?

method
index
Cash
118
Credit
75
Debit
114
Food Stamps
80

When is Irish Spring Signature Purchased?

day of week
Sun
15.5%
Mon
13.6%
Tue
13.4%
Wed
12.0%
Thu
11.7%
Fri
16.4%
Sat
17.5%
time of day
Morning
16.6%
Noon
15.0%
Afternoon
32.9%
Evening
27.0%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Irish Spring Signature consumers purchase?

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Why do Irish Spring Signature consumers try new brands?

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Where do Irish Spring Signature consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Irish Spring Signature Target Market

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Who actually buys Irish Spring Signature? Do these consumers match the intended target market of Irish Spring Signature?

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What motivates the target market to purchase Irish Spring Signature?

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What other target market should Irish Spring Signature look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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