Italian Rose Consumer Insights

Who buys Italian Rose?

A Italian Rose consumer is generally very high income, Caucasian, and upper middle age. Italian Rose consumers are more likely to purchase Italian Rose during larger pantry stocking trips. Brands such as Taylor Farms, Tostitos Scoops, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Italian Rose Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
7.5%
Total Basket $ (median)
$133.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Italian Rose Consumer Demographics

demographic
index
Female
101
Male
94
<24
73
25-34
62
35-44
102
45-54
139
55-64
122
65+
116
African American
72
Asian
49
Caucasian
113
Hispanic
47
demographic
index
Has Kids
101
No Kids
98
- $20k
57
$20k-40k
66
$40k-60k
86
$60k-80k
110
$80k-100k
118
$100k-125k
112
$125k +
150
No College
85
College
100
Adv. Degree
116

Understand Italian Rose Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Italian Rose Basket Affinity & Size

brand
basket affinity
Taylor Farms 25.3x
Tostitos Scoops 17.1x
Sabra 15.6x
Generic Pma 13.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
221
Pantry Stocking (21+ Items)
292

Where is Italian Rose Purchased?

channels
index
Club
847
Drug
0
Food
11
Mass
18
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Ro-Tel 1.6x
Sabra 1.6x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
60
Credit
109
Debit
119
Food Stamps
70

When is Italian Rose Purchased?

day of week
Sun
14.3%
Mon
11.2%
Tue
10.9%
Wed
12.5%
Thu
11.9%
Fri
17.2%
Sat
22.0%
time of day
Morning
12.7%
Noon
21.4%
Afternoon
38.5%
Evening
26.1%
Late
1.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Italian Rose consumers purchase?

check mark

Why do Italian Rose consumers try new brands?

check mark

Where do Italian Rose consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Italian Rose Target Market

Arrow and target

Who actually buys Italian Rose? Do these consumers match the intended target market of Italian Rose?

Thought bubble

What motivates the target market to purchase Italian Rose?

magnifying glass

What other target market should Italian Rose look at?

venn diagram

Which other brands have a similar target market?

About Our Italian Rose Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.