It's A 10 Consumer Insights

Who buys It's A 10?

A It's A 10 consumer is generally very high income, Hispanic, and upper middle age. It's A 10 consumers are more likely to purchase It's A 10 during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

It's A 10 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.99
% of Basket $ (median)
32.7%
Total Basket $ (median)
$61.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

It's A 10 Consumer Demographics

demographic
index
Female
103
Male
68
<24
101
25-34
96
35-44
103
45-54
105
55-64
97
65+
63
African American
29
Asian
75
Caucasian
105
Hispanic
114
demographic
index
Has Kids
100
No Kids
100
- $20k
71
$20k-40k
69
$40k-60k
73
$60k-80k
77
$80k-100k
91
$100k-125k
139
$125k +
211
No College
71
College
107
Adv. Degree
101

Understand It's A 10 Consumer Behavior

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It's A 10 Basket Affinity & Size

brand
basket affinity
Neutrogena 33.7x
CoverGirl 14.9x
Olay 14.1x
Archer Farms 10.4x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
151

Where is It's A 10 Purchased?

channels
index
Beauty
16367
Club
20
Drug
182
Food
11
Gas & Convenience
8
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
Olay 1.6x
Taylor Farms 1.5x
Secret 1.5x

How Did They Pay?

method
index
Cash
70
Credit
133
Debit
95
Food Stamps
4

When is It's A 10 Purchased?

day of week
Sun
11.9%
Mon
14.4%
Tue
12.7%
Wed
13.7%
Thu
14.5%
Fri
15.1%
Sat
17.8%
time of day
Morning
12.0%
Noon
20.0%
Afternoon
40.3%
Evening
24.1%
Late
3.6%

About Our It's A 10 Consumer Insights

How do we know who buys It's A 10? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the It's A 10 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.