It's A 10 Consumer Insights

Who buys It's A 10? It's A 10 consumers are generally very high income, Hispanic, and upper middle age. It's A 10 consumers are more likely to purchase It's A 10 during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

It's A 10 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.99
% of Basket $ (median)
32.7%
Total Basket $ (median)
$61.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

It's A 10 Consumer Demographics

demographic
index
Female
103
Male
68
<24
101
25-34
96
35-44
103
45-54
105
55-64
97
65+
63
African American
29
Asian
75
Caucasian
105
Hispanic
114
demographic
index
Has Kids
100
No Kids
100
- $20k
71
$20k-40k
69
$40k-60k
73
$60k-80k
77
$80k-100k
91
$100k-125k
139
$125k +
211
No College
71
College
107
Adv. Degree
101

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It's A 10 Basket Affinity & Size

brand
basket affinity
Neutrogena 33.7x
CoverGirl 14.9x
Olay 14.1x
Archer Farms 10.4x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
151

Where is It's A 10 Purchased?

channels
index
Beauty
16367
Club
20
Drug
182
Food
11
Gas & Convenience
8
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
Olay 1.6x
Taylor Farms 1.5x
Secret 1.5x

How Did They Pay?

method
index
Cash
70
Credit
133
Debit
95
Food Stamps
4

When is It's A 10 Purchased?

day of week
Sun
11.9%
Mon
14.4%
Tue
12.7%
Wed
13.7%
Thu
14.5%
Fri
15.1%
Sat
17.8%
time of day
Morning
12.0%
Noon
20.0%
Afternoon
40.3%
Evening
24.1%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do It's A 10 consumers purchase?

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Why do It's A 10 consumers try new brands?

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Where do It's A 10 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the It's A 10 Target Market

Arrow and target

Who actually buys It's A 10? Do these consumers match the intended target market of It's A 10?

Thought bubble

What motivates the target market to purchase It's A 10?

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What other target market should It's A 10 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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