Ivory (P&G) Consumer Insights

Who buys Ivory (P&G)?

A Ivory (P&G) consumer is generally very low income, African American, and senior age. Ivory (P&G) consumers are more likely to purchase Ivory (P&G) during larger pantry stocking trips. Brands such as Secret, Suave, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Ivory (P&G) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.75
% of Basket $ (median)
5.1%
Total Basket $ (median)
$53.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ivory (P&G) Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
90
35-44
98
45-54
109
55-64
112
65+
140
African American
251
Asian
123
Caucasian
90
Hispanic
95
demographic
index
Has Kids
96
No Kids
109
- $20k
121
$20k-40k
112
$40k-60k
105
$60k-80k
111
$80k-100k
90
$100k-125k
80
$125k +
75
No College
99
College
101
Adv. Degree
95

Understand Ivory (P&G) Consumer Behavior

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Ivory (P&G) Basket Affinity & Size

brand
basket affinity
Secret 6.1x
Suave 6.0x
Crest 5.9x
Oral-B 5.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
356

Where is Ivory (P&G) Purchased?

channels
index
Beauty
30
Club
1
Dollar
359
Drug
115
Food
84
Gas & Convenience
11
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Marlboro Gold Pack 1.4x
Blue Bonnet 1.4x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
130
Credit
93
Debit
96
Food Stamps
67

When is Ivory (P&G) Purchased?

day of week
Sun
16.3%
Mon
13.2%
Tue
12.6%
Wed
12.2%
Thu
12.0%
Fri
15.6%
Sat
18.0%
time of day
Morning
16.7%
Noon
17.1%
Afternoon
34.1%
Evening
25.4%
Late
6.8%

Get More Ivory (P&G) Data

Better understand Ivory (P&G) consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Ivory (P&G) consumers switch to?

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Why do consumers stop buying Ivory (P&G) products?

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Which retailers do Ivory (P&G) shoppers prefer to shop at?

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What motivates consumers to try Ivory (P&G) products?

Research the Ivory (P&G) Target Market

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Who actually buys Ivory (P&G)? Do these consumers match the intended target market of Ivory (P&G)?

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What motivates the target market to buy Ivory (P&G)?

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What other target market should Ivory (P&G) look at?

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Which other brands have a similar target market?

About Our Ivory (P&G) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.