Ivory (P&G) Consumer Insights

Who buys Ivory (P&G)? A Ivory (P&G) consumer is generally very low income, African American, and senior age. Ivory (P&G) consumers are more likely to purchase Ivory (P&G) during larger pantry stocking trips. Brands such as Secret, Suave, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Ivory (P&G) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.75
% of Basket $ (median)
5.1%
Total Basket $ (median)
$53.41

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ivory (P&G) Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
90
35-44
98
45-54
109
55-64
112
65+
140
African American
251
Asian
123
Caucasian
90
Hispanic
95
demographic
index
Has Kids
96
No Kids
109
- $20k
121
$20k-40k
112
$40k-60k
105
$60k-80k
111
$80k-100k
90
$100k-125k
80
$125k +
75
No College
99
College
101
Adv. Degree
95

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Ivory (P&G) Basket Affinity & Size

brand
basket affinity
Secret 6.1x
Suave 6.0x
Crest 5.9x
Oral-B 5.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
356

Where is Ivory (P&G) Purchased?

channels
index
Beauty
30
Club
1
Dollar
359
Drug
115
Food
84
Gas & Convenience
11
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Marlboro Gold Pack 1.4x
Blue Bonnet 1.4x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
130
Credit
93
Debit
96
Food Stamps
67

When is Ivory (P&G) Purchased?

day of week
Sun
16.3%
Mon
13.2%
Tue
12.6%
Wed
12.2%
Thu
12.0%
Fri
15.6%
Sat
18.0%
time of day
Morning
16.7%
Noon
17.1%
Afternoon
34.1%
Evening
25.4%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ivory (P&G) consumers purchase?

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Why do Ivory (P&G) consumers try new brands?

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Where do Ivory (P&G) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ivory (P&G) Target Market

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Who actually buys Ivory (P&G)? Do these consumers match the intended target market of Ivory (P&G)?

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What motivates the target market to purchase Ivory (P&G)?

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What other target market should Ivory (P&G) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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