Izze Consumer Insights

Who buys Izze? A Izze consumer is generally very high income, Asian, and lower middle age. Izze consumers are more likely to purchase Izze during larger pantry stocking trips. Brands such as Horizon Organic, Chobani, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Izze Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
7.8%
Total Basket $ (median)
$63.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Izze Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
83
35-44
121
45-54
102
55-64
55
65+
86
African American
105
Asian
194
Caucasian
90
Hispanic
78
demographic
index
Has Kids
110
No Kids
77
- $20k
53
$20k-40k
59
$40k-60k
81
$60k-80k
77
$80k-100k
103
$100k-125k
148
$125k +
203
No College
45
College
104
Adv. Degree
144

Understand Izze Consumer Behavior

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Izze Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.1x
Chobani 6.8x
Pop-Tarts 6.4x
Fresh Selections 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
315

Where is Izze Purchased?

channels
index
Club
537
Dollar
47
Drug
6
Food
101
Gas & Convenience
7
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Horizon Organic 1.8x
Sparkling Ice 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
46
Credit
133
Debit
105
Food Stamps
46

When is Izze Purchased?

day of week
Sun
17.9%
Mon
12.0%
Tue
11.7%
Wed
11.4%
Thu
12.9%
Fri
16.1%
Sat
18.1%
time of day
Morning
10.8%
Noon
22.1%
Afternoon
39.4%
Evening
24.0%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Izze consumers purchase?

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Why do Izze consumers try new brands?

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Where do Izze consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Izze Target Market

Arrow and target

Who actually buys Izze? Do these consumers match the intended target market of Izze?

Thought bubble

What motivates the target market to purchase Izze?

magnifying glass

What other target market should Izze look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us