Izze Consumer Insights

Who buys Izze?

A Izze consumer is generally very high income, Asian, and lower middle age. Izze consumers are more likely to purchase Izze during larger pantry stocking trips. Brands such as Horizon Organic, Chobani, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Izze Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.97
% of Basket $ (median)
7.8%
Total Basket $ (median)
$63.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Izze Consumer Demographics

demographic
index
Female
100
Male
98
<24
97
25-34
83
35-44
121
45-54
102
55-64
55
65+
86
African American
105
Asian
194
Caucasian
90
Hispanic
78
demographic
index
Has Kids
110
No Kids
77
- $20k
53
$20k-40k
59
$40k-60k
81
$60k-80k
77
$80k-100k
103
$100k-125k
148
$125k +
203
No College
45
College
104
Adv. Degree
144

Understand Izze Consumer Behavior

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Izze Basket Affinity & Size

brand
basket affinity
Horizon Organic 7.1x
Chobani 6.8x
Pop-Tarts 6.4x
Fresh Selections 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
315

Where is Izze Purchased?

channels
index
Club
537
Dollar
47
Drug
6
Food
101
Gas & Convenience
7
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Horizon Organic 1.8x
Sparkling Ice 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
46
Credit
133
Debit
105
Food Stamps
46

When is Izze Purchased?

day of week
Sun
17.9%
Mon
12.0%
Tue
11.7%
Wed
11.4%
Thu
12.9%
Fri
16.1%
Sat
18.1%
time of day
Morning
10.8%
Noon
22.1%
Afternoon
39.4%
Evening
24.0%
Late
3.7%

Get More Izze Data

Contact us for the latest Izze consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Izze consumers switch to?

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Why do consumers stop buying Izze products?

Store front

Which retailers do Izze shoppers prefer to shop at?

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What motivates consumers to try Izze products?

Research the Izze Target Market

Arrow and target

Who actually buys Izze? Do these consumers match the intended target market of Izze?

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What motivates the target market to buy Izze?

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What other target market should Izze look at?

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Which other brands have a similar target market?

About Our Izze Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.