J Higgs (Snacks) Consumer Insights

Who buys J Higgs (Snacks)? A J Higgs (Snacks) consumer is generally very low income, African American, and senior age. J Higgs (Snacks) consumers are more likely to purchase J Higgs (Snacks) during larger pantry stocking trips. Brands such as Banquet, Gerber, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

J Higgs (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.3%
Total Basket $ (median)
$27.97

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J Higgs (Snacks) Consumer Demographics

demographic
index
Female
101
Male
91
<24
110
25-34
92
35-44
102
45-54
95
55-64
103
65+
180
African American
159
Asian
19
Caucasian
111
Hispanic
61
demographic
index
Has Kids
98
No Kids
104
- $20k
192
$20k-40k
158
$40k-60k
125
$60k-80k
94
$80k-100k
62
$100k-125k
46
$125k +
23
No College
201
College
84
Adv. Degree
57

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J Higgs (Snacks) Basket Affinity & Size

brand
basket affinity
Banquet 40.1x
Gerber 24.9x
Kool-Aid 24.8x
Libby's 15.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
334

Where is J Higgs (Snacks) Purchased?

channels
index
Dollar
19
Drug
5
Food
294
Gas & Convenience
3
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Maxwell House 1.9x
Armour 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
138
Credit
73
Debit
85
Food Stamps
294

When is J Higgs (Snacks) Purchased?

day of week
Sun
15.5%
Mon
12.8%
Tue
11.8%
Wed
12.8%
Thu
13.6%
Fri
16.0%
Sat
17.6%
time of day
Morning
11.8%
Noon
17.0%
Afternoon
40.2%
Evening
27.3%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do J Higgs (Snacks) consumers purchase?

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Why do J Higgs (Snacks) consumers try new brands?

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Where do J Higgs (Snacks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the J Higgs (Snacks) Target Market

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Who actually buys J Higgs (Snacks)? Do these consumers match the intended target market of J Higgs (Snacks)?

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What motivates the target market to purchase J Higgs (Snacks)?

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What other target market should J Higgs (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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