Jack Daniels Consumer Insights

Who buys Jack Daniels?

A Jack Daniels consumer is generally higher income, Caucasian, and adolescent age. Jack Daniels consumers are more likely to purchase Jack Daniels during larger pantry stocking trips. Brands such as Tyson, Ball Park, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Jack Daniels Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.69
% of Basket $ (median)
10.1%
Total Basket $ (median)
$75.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jack Daniels Consumer Demographics

demographic
index
Female
99
Male
109
<24
117
25-34
100
35-44
91
45-54
108
55-64
113
65+
115
African American
64
Asian
91
Caucasian
104
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
91
$20k-40k
102
$40k-60k
89
$60k-80k
97
$80k-100k
108
$100k-125k
117
$125k +
101
No College
99
College
101
Adv. Degree
95

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Jack Daniels Basket Affinity & Size

brand
basket affinity
Tyson 4.5x
Ball Park 4.4x
Bertolli 4.2x
King's Hawaiian 4.1x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
350

Where is Jack Daniels Purchased?

channels
index
Club
274
Dollar
6
Drug
103
Food
77
Gas & Convenience
144
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Ball Park 1.3x
Bud Light 1.3x

How Did They Pay?

method
index
Cash
96
Credit
113
Debit
96
Food Stamps
67

When is Jack Daniels Purchased?

day of week
Sun
13.3%
Mon
10.5%
Tue
10.9%
Wed
11.7%
Thu
12.9%
Fri
19.3%
Sat
21.5%
time of day
Morning
10.9%
Noon
16.5%
Afternoon
37.4%
Evening
30.0%
Late
5.1%

Get More Jack Daniels Data

Contact us for the latest Jack Daniels consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jack Daniels consumers switch to?

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Why do consumers stop buying Jack Daniels products?

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Which retailers do Jack Daniels shoppers prefer to shop at?

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What motivates consumers to try Jack Daniels products?

Research the Jack Daniels Target Market

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Who actually buys Jack Daniels? Do these consumers match the intended target market of Jack Daniels?

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What motivates the target market to purchase Jack Daniels?

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What other target market should Jack Daniels look at?

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Which other brands have a similar target market?

About Our Jack Daniels Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.