Jack Daniels Consumer Insights

Who buys Jack Daniels? A Jack Daniels consumer is generally higher income, Caucasian, and adolescent age. Jack Daniels consumers are more likely to purchase Jack Daniels during larger pantry stocking trips. Brands such as Tyson, Ball Park, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Jack Daniels Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.69
% of Basket $ (median)
10.1%
Total Basket $ (median)
$75.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jack Daniels Consumer Demographics

demographic
index
Female
99
Male
109
<24
117
25-34
100
35-44
91
45-54
108
55-64
113
65+
115
African American
64
Asian
91
Caucasian
104
Hispanic
88
demographic
index
Has Kids
88
No Kids
127
- $20k
91
$20k-40k
102
$40k-60k
89
$60k-80k
97
$80k-100k
108
$100k-125k
117
$125k +
101
No College
99
College
101
Adv. Degree
95

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Jack Daniels Basket Affinity & Size

brand
basket affinity
Tyson 4.5x
Ball Park 4.4x
Bertolli 4.2x
King's Hawaiian 4.1x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
350

Where is Jack Daniels Purchased?

channels
index
Club
274
Dollar
6
Drug
103
Food
77
Gas & Convenience
144
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Ball Park 1.3x
Bud Light 1.3x

How Did They Pay?

method
index
Cash
96
Credit
113
Debit
96
Food Stamps
67

When is Jack Daniels Purchased?

day of week
Sun
13.3%
Mon
10.5%
Tue
10.9%
Wed
11.7%
Thu
12.9%
Fri
19.3%
Sat
21.5%
time of day
Morning
10.9%
Noon
16.5%
Afternoon
37.4%
Evening
30.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jack Daniels consumers purchase?

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Why do Jack Daniels consumers try new brands?

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Where do Jack Daniels consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jack Daniels Target Market

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Who actually buys Jack Daniels? Do these consumers match the intended target market of Jack Daniels?

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What motivates the target market to purchase Jack Daniels?

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What other target market should Jack Daniels look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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