Jack Link's Consumer Insights

Who buys Jack Link's?

A Jack Link's consumer is generally very low income, Asian, and adolescent age. Jack Link's consumers are more likely to purchase Jack Link's during larger pantry stocking trips. Brands such as Planters, Chex Mix, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Jack Link's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jack Link's Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
102
35-44
101
45-54
107
55-64
77
65+
61
African American
59
Asian
111
Caucasian
104
Hispanic
74
demographic
index
Has Kids
102
No Kids
96
- $20k
119
$20k-40k
102
$40k-60k
97
$60k-80k
96
$80k-100k
94
$100k-125k
100
$125k +
102
No College
106
College
102
Adv. Degree
85

Understand Jack Link's Consumer Behavior

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Jack Link's Basket Affinity & Size

brand
basket affinity
Planters 4.1x
Chex Mix 3.8x
Kelloggs Pop Tarts 3.4x
Twizzlers 3.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
274

Where is Jack Link's Purchased?

channels
index
Club
182
Dollar
164
Drug
131
Food
49
Gas & Convenience
310
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x
Powerade 1.3x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
100
Food Stamps
149

When is Jack Link's Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.1%
Wed
12.3%
Thu
12.7%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
34.4%
Evening
27.3%
Late
7.4%

About Our Jack Link's Consumer Insights

How do we know who buys Jack Link's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jack Link's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.