Jack Link's Consumer Insights

Who buys Jack Link's?

A Jack Link's consumer is generally very low income, Asian, and adolescent age. Jack Link's consumers are more likely to purchase Jack Link's during larger pantry stocking trips. Brands such as Planters, Chex Mix, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Jack Link's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jack Link's Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
102
35-44
101
45-54
107
55-64
77
65+
61
African American
59
Asian
111
Caucasian
104
Hispanic
74
demographic
index
Has Kids
102
No Kids
96
- $20k
119
$20k-40k
102
$40k-60k
97
$60k-80k
96
$80k-100k
94
$100k-125k
100
$125k +
102
No College
106
College
102
Adv. Degree
85

Understand Jack Link's Consumer Behavior

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Jack Link's Basket Affinity & Size

brand
basket affinity
Planters 4.1x
Chex Mix 3.8x
Kelloggs Pop Tarts 3.4x
Twizzlers 3.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
274

Where is Jack Link's Purchased?

channels
index
Club
182
Dollar
164
Drug
131
Food
49
Gas & Convenience
310
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x
Powerade 1.3x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
100
Food Stamps
149

When is Jack Link's Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.1%
Wed
12.3%
Thu
12.7%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
34.4%
Evening
27.3%
Late
7.4%

Get More Jack Link's Data

Contact us for the latest Jack Link's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jack Link's consumers switch to?

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Why do consumers stop buying Jack Link's products?

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Which retailers do Jack Link's shoppers prefer to shop at?

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What motivates consumers to try Jack Link's products?

Research the Jack Link's Target Market

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Who actually buys Jack Link's? Do these consumers match the intended target market of Jack Link's?

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What motivates the target market to buy Jack Link's?

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What other target market should Jack Link's look at?

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Which other brands have a similar target market?

About Our Jack Link's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.