Jack Link's Consumer Insights

Who buys Jack Link's?

A Jack Link's consumer is generally very low income, Asian, and adolescent age. Jack Link's consumers are more likely to purchase Jack Link's during larger pantry stocking trips. Brands such as Planters, Chex Mix, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Jack Link's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jack Link's Consumer Demographics

demographic
index
Female
100
Male
104
<24
119
25-34
102
35-44
101
45-54
107
55-64
77
65+
61
African American
59
Asian
111
Caucasian
104
Hispanic
74
demographic
index
Has Kids
102
No Kids
96
- $20k
119
$20k-40k
102
$40k-60k
97
$60k-80k
96
$80k-100k
94
$100k-125k
100
$125k +
102
No College
106
College
102
Adv. Degree
85

Understand Jack Link's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jack Link's Basket Affinity & Size

brand
basket affinity
Planters 4.1x
Chex Mix 3.8x
Kelloggs Pop Tarts 3.4x
Twizzlers 3.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
274

Where is Jack Link's Purchased?

channels
index
Club
182
Dollar
164
Drug
131
Food
49
Gas & Convenience
310
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x
Powerade 1.3x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
100
Food Stamps
149

When is Jack Link's Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.1%
Wed
12.3%
Thu
12.7%
Fri
15.7%
Sat
17.8%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
34.4%
Evening
27.3%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jack Link's consumers purchase?

check mark

Why do Jack Link's consumers try new brands?

check mark

Where do Jack Link's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jack Link's Target Market

Arrow and target

Who actually buys Jack Link's? Do these consumers match the intended target market of Jack Link's?

Thought bubble

What motivates the target market to purchase Jack Link's?

magnifying glass

What other target market should Jack Link's look at?

venn diagram

Which other brands have a similar target market?

About Our Jack Link's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.